GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA: PESTLE Analysis PESTLE Analysis is a simple‚ useful and widely-used tool that helps you understand the "big picture" of your Political‚ Economic‚ Socio-Cultural and Technological‚ Legal and Environmental aspects. As such‚ it is used by business leaders worldwide to build their vision of the future. PESTLE analysis is concerned with the environmental influences on a business. Identifying PESTLE influences is a useful way of summarizing the
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Politics can be defined in a number of ways on the basis of its focus‚ activities and outcomes. In this section‚ we aim to interpret the relevance of politics in the automobile industry considering the different forms that we have encountered in class. 1) Politics as the Art of Government. The role of politics is to concern itself with the governance and the administration of the city state. The result of this form is setting up of various institutions responsible for the welfare of the state. The
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1920’s the automobile industry grew into the largest manufacturing industry in the nation. Automobiles (cars‚ trucks‚ busses) surpassed railroads as the primary haulers of passengers and freight. Henry Ford built his company in Detroit which created more jobs. As the automobile industry grew a lot of new jobs were created such as: gas stations‚ maintenance shops‚ fast food restaurants and motels for people on the move. One in every four Americans had a job in the automotive industry or somehow
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(Competition in the Chinese Automobile Industry) Some early entrants (such as Volkswagen) succeeded‚ while some early entrants (such as Peugeot) failed. Similarly‚ some late entrants (such as Honda) did well and some late entrants (such as Ford) continue to struggle. From a resource-based standpoint‚ what role dose entry timing play in determining performance? After long and difficult negotiation that began in 1978‚ Volkswagen in 1984 entered a 50/50 JV with Shanghai Automotive Industrial Corporation
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Automobile Industry PEST Analysis 1. Political Factors A) Environment Concerns: Leading to the quest for eco-friendly cars‚ people would prone to buy hybrid or even pure electric cars in the future. B) Government Regulations: Limitation on high emission car purchase‚ and the restrictive passage of autos in downtown area‚ as well as the limitation on license plate (number plate) in huge cosmopolitans. C) Some pioneering states in the US have started to set the rules to govern robotized
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© 2004 Department of Statistics Malaysia The Development of the Automobile Industry and the Road Ahead Mohd. Uzir Mahidin and R. Kanageswary Abstract This paper discusses the development of the automobile industry in Malaysia in terms of production and sales of motor vehicles. The Malaysian Automotive Policy has been the key impetus for the development of automobile industry leading to the dominance of the national car in the ASEAN motor vehicle market since 1998. However in 2003‚ Malaysia
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Reverse Logistics in Indian Automobile Industry Reverse Logistics is a process in which a product moves in reverse through the supply chain network. It may be used for the purpose of recapturing value of a final product or for even proper disposal. It may also be termed service that the process of planning‚ implementing and controlling the efficient and cost effective flow of raw materials‚ in-process inventory‚ finished goods and related information‚ from the point of consumption to the point of
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College of Business Administration SUBJECT :- Business Environment Project on Environmental analysis on automobile industry (commercial vehicles) TYBBA: Div-1 Semester-5 Academic year: 2010. Submitted on: 30/09/2010 |Sr no |topic | |1 |Industry overview (introduction)
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OVERVIEW OF THE AUTOMOBILE INDUSTRY Pakistan is an emerging market for automobiles‚ offering immense business and investment opportunities. Automobile sector is one of the fastest growing sectors in Pakistan. It contributes towards the nation’s economy in the form of Technology Transfer‚ Employment‚ Investment and much more. The industry is strictly monitored and controlled by Pakistan Automotive Manufacturers Association (PAMA)‚ a licensed body by the Government of Pakistan. As the industry’s
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