GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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Introduction: Automobile Industry Automobile Industry‚ industry that produces automobiles and other gasoline-powered vehicles‚ such as buses‚ trucks‚ and motorcycles. The automobile industry is one of the most important industries in the world‚ affecting not only the economy but also the cultures of the world. It provides jobs for millions of people‚ generates billions of dollars in worldwide revenues‚ and provides the basis for a multitude of related service and support industries. Automobiles revolutionized
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Core problems There are several issues for Eddie Bauer‚ Inc. to tackle‚ low profit margin ratio‚ high sales return and high inventory level‚ and brand positioning. Analysis of the problems Eddie Bauer yielded the lowest net income among its competitors like The Gap‚ A & F and Land’s End. It achieved similar gross profit margin but got a poor performance on overall net income at 1% because it suffered from high expenditure on SG&A in both retail and catalog operations which accounted for 37%
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Nationalization of Industries in Pakistan and impact on Automobile Industry: Following the progressive manufacturing period‚ nationalization of industries under Economic Reforms order had a profound impact on automobile industry in Pakistan. In early 1972 under Martial Law Regulation‚ the Government took over the control of 32 industrial units‚ including eight automobile plants‚ under the officially appointed Board of Industrial Management with the Minister for Production as its Chairman. Out of
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Major Players in Automobile Industry Automobile industry is booming in this century. India is one of the key players in the international automobile market. One of the fastest growing sectors in India is the automobile industry. High demand for cars‚ two wheelers and other vehicles has driven the growth of the automobile sector. The list below gives the name of the best automobile companies in India. Bajaj Auto Ltd : It is market leader among the automobile companies in India. The Bajaj Group’s
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Technological‚ Economy‚ Environmental/Ecological‚ Political‚ Legal (STEEPDG) The US automobile manufacturing industry includes about 200 companies with combined annual revenue of about $250 billion. Major companies are GM‚ Ford‚ and Chrysler (which is controlled by Italy ’s Fiat). The industry is highly concentrated: the top three companies account for more than 90 percent of revenue. Selling the Vision Most US auto manufacturers have experienced difficult times in recent years‚ including loss of market
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the Chinese automobile industry in Egypt regarding how it mirrors on customer satisfaction‚ despite common believes China has been producing cars before the Koreans for almost over 50 years. The very first Chinese car was a poor copy of what European‚ American and Japanese manufacturers produce. It wasn’t designed with the anxiety of comfort‚ security nor style; it was more like wheeled boxes made of light steel‚ with a primitive petrol engine. After 20 years‚ Chinese automobile industry has finally
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A REPORT ON FINANCIAL ANALYSIS OF THE AUTOMOBILE INDUSTRY 2013 CONTENTS Serial No. Content Page No. 1. Introduction 3 2. RATIO ANALYSIS 2.1 Liquidity Ratios............................................................................. 2.2 Activity Ratios............................................................................... 2.3 Solvency Ratios
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the bottom of the value pyramid by making the M-800 more affordable. Indian Automobile IndustryThe Indian automobile industry has four major segments -- commercial vehicles (CVs)‚ passenger vehicles‚ three wheelers‚ and two wheelers. The market share for each of these segments of the Indian automobile industry‚ for the year 2003-04‚ is shown in Figure I. According to the Society of Indian Automobile Manufacturers (SIAM) ‚ the Indian passenger vehicle market has three categories -- passenger
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The automobile industry effected much of the American culture. It was making for a new way of life in many ways. However‚ the automobile Industry was one of many that caused a rapid decline in many traditional industries in the 1920’s. The railroad and coal industry was affected by the trucking industry. The American Story states that the biggest hit of all was the American Farmers. Urban workers were also affected but not nearly as much as the farmers. Many of the ways of the American life was being
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