Baudrillard (1998) used a sign/signifier model to explain consumerism: that “signs” and “symbols” are highly associated with and “achieved” by purchasing particular products. “The circulation‚ purchase‚ sale‚ appropriation of differentiated goods and objects today constitute our language‚ our code‚ the code by which the entire society communicates”. Luxuries are therefore seen as necessities in the consumer society‚ purchasing and possessing “valuable” products become a lifestyle. Through this way
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for Budding Theorists. Middlesex University: London. Available at http://studymore.org.uk/ssh.html. R.E.L. Faris‚ W.Form. (1994-2008). sociology. Available: http://www.britannica.com/EBchecked/topic/551887/sociology. Last accessed 29/10/2010 Z. Bauman. ( 1990). Thinking Sociologically‚ Oxford: Blackwell‚ pp. 11–15.
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the world into one culture. Zygmunt Bauman writing style in Globalization: The Human Consequences‚ is rather bold and canny‚ that makes his writing so attractive. As the book progresses‚ Bauman allows his readers to think and to re-examine themselves and their world through his work. Bauman provides us with polarising consequences of globalization and how it causes the splitting of populations when he says‚ “globzalization divides as much as it unites” (Bauman‚ 1998). Globalization leads to several
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1984 Essay After reading Orwell’s 1984 and examining Stalin’s rule over Soviet Russia it is safe to say that the two are very similar. Many features of Big Brother and Oceania mimic those of Stalin and the USSR. As well‚ the ability to change the truth and rewrite the past was abused for both regimes. Also‚ the Party and it’s enemies are actual representations of real people who were against Stalin and the USSR. Finally‚ Big Brother and Stalin did have some differences though very few. By discussing
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MODERNISM AND FEMINIST MOVEMENTS MODERNISM AT A GLANCE To aver that one’s art‚ literature‚ architecture and everything else that encompasses his cultural identity will not be let out of his grip‚ but instead will be moulded and rehashed to suit the changing landscape is what Modernism is all about. After the monstrosity of the First World War‚ followed by rapid industrialisation and technological developments becoming the carnal desires of mankind‚ Ezra Pound’s “Make it new” was a dire cry
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Introduction Consumer society can be said to have begun to develop in the last quarter of 16th century during Elizabethan England where profound changes in consumer patterns occurred specifically to a small section of the population (the nobility or elite). From then on thanks to the Industrial revolution which bought about urbanization and rising prosperity (as worker’s wages increased)‚ emergence of fashion as a defining factor of style and mass production and consumption saw consumer patterns
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and Aristotle (Baumans‚ 2004). Experimental research using animals parallels the birth and development of medicine. Both Hippocrates and Aristotle expressed their knowledge on structure and function in Historia Animalium and Corpus Hippocraticum based on their experience with dissection of animals (Baumans‚ 2004). These texts are timeless and contain an immense quantity of information. The details captured in these volumes are irreplaceable. Aristotle captured
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and write of Agrippina the Younger as a cruel and ruthless ruler who would stretch the power of women to boundaries unseen before. Tacitus describes her as a woman having a “masculine despotism”. However modern interpretations of Agrippina such as Bauman perceive a woman of power‚ skill‚ determination‚ one able to dominate her husband and able to achieve what was thought impossible for a woman. A level of uncertainty surrounds the interpretations of Agrippina during the time of her death. Tacitus’
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‘In short: liquid life is a precarious life‚ lived under conditions of constant uncertainty’ . Like Marcuse‚ Bauman stress’s the use of advertisement in the creation of the ideal consumer. Interestingly‚ Bauman‚ extends these thoughts: the idea of advertisements promising absolute consumer satisfaction‚ when in actuality the product has a pre-empted date for that promise to be broken – the cycle then continues
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the disabling grip of old assumptions about how the world works.” (Levitt‚ 1983) This is clearly focusing on the positives and benefits of globalisation‚ but there are many others with opposing views. One who does have an opposing view is Zygmunt Bauman. In his 2001 article‚ ‘AntiGlobos - The Ethical Challenge of Globalization’ he argues that Globalisation is
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