The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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area that are assigned to an individual sales person. Specialties include products‚ customers‚ or functions functions. Moti Motivation & Cost Saving Cost Sa Use to benefits people Sales people responsible for whole area Evaluation & Control Units Cont Units Performance of individual sales people can be more easily controlled and evaluated with sale territories. Wh Why Are Territories Unnecessary Territories are not essential when sales people contact customers directly.
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But still‚ some small and medium-scale companies still rely mostly on pure human efforts to do some tasks. Through Sales and Inventory System‚ the importance of computerization is vastly utilized. A system is a set of detailed methods‚ procedures‚ and routines established or formulated to carry out a specific activity‚ perform a task‚ or solve a problem. Sales and Inventory System is one of the most important systems on process of any business because it involves the management of products
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DE LA SALLE UNIVERSITY-DASMARIÑAS COLLEGE OF SCIENCE COMPUTER STUDIES DEPARTMENT Online Sales and Inventory System for Noliboy General Enterprises Jan Michael C. Bobadilla Wilfred Agustin P. Palermo Kenneth C. Cadano Frederick Russel C. Ducay 1.0 Introduction 1.1 Background of the Study The problem of the study is about the company’s inventory and sales system. Due to its current method of inventory system‚ the company has encountered several problems regarding the
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Sales Management Test Review Chapter 1 * Marketing mix – product‚ distribution‚ price‚ and promotion; used to develop marketing strategy (pg. 66) * Communication mix – personal selling; advertising‚ sales promotion‚ direct marketing‚ and public relations and publicity; used by a firm to communicate with customers (pg. 66) * Role of personal selling – * Society – stimulate economy‚ diffuse innovation * Company – revenue producers (rainmakers)‚ market research/feedback
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Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
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methods along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer. Two Key GroupsAlthough sales promotion classified as business-to-business
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Personal sales is executed with a combination and deep understating of the marketing approach‚ persuasion techniques and utilizing emotional intelligence to match specific needs of the product-customer relationship. Building a service based product such as most in the hospitality sector‚ personal sales happens along every step from a guest booking a reservation to the check out ensuring in quality relationship. By the use of sales management with organized structure and personal selling with the
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Chapter 1 I - Background of the study Point of sale is the place where a retail transaction is completed. It is the point at which a customer makes a payment to the merchant in exchange for goods or services. At the point of sale the retailer would calculate the amount owed by the customer and provide options for the customer to make payment. The merchant will also normally issue a receipt for the transaction. Base in our research‚ the oldest‚ simplest POS system is the cash register‚ but there
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eastern half of the land. However‚ they were deceived into signing a deed of absolute sale of the entire land on October 15‚ 1936. The document showed a consideration of P500‚ but the spouses actually did not receive anything. The spouses built a fence segregating the donated land. They continued to possess the western part up to the present. Not known to them‚ on March 15‚ 1938‚ Maximo registered the deed of sale in his favor and was able to obtain a TCT. On October 20‚ 1951‚ Maximo sold the entire
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