developing and manipulating them to build a value-creating strategy. When Alkermes decided to merge with Elan one of their main reasons for doing so was that they could use Elan’s most valuable resource‚ the Elan drug technologies (EDT) unit. The EDT develops proprietary drug technologies that can be applied to a number of products‚ improving the effectiveness of the drugs. With Alkermes now having obtained a technological resource with a rarity that will help them gain a competitive advantage over
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Strategic Marketing Baxton Technology 29. September 2011 Introduction Baxton Technology Company manufactures surface automotive hoists which are used by garages‚ service stations and other repair shops to lift cars for servicing. Because of its design‚ quality of workmanship‚ safety features‚ ease of installation and five-year warranty‚ Baxton Lifts achieved a reputation as the “Mercedes” of the hoist industry and is considered a leader in automotive lift safety in Canada and United States
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Baxton Technology Case Study 1) What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? The problem Mark Baxton facing is how to approach expansion for his company and where to focus the expansion to continue Baxton’s successes. Europe presents the best area to expand because it is now considered a single market‚ there is significant market potential‚ as of 1999 importing/exporting became duty-free‚ and there is yet no dominant manufacturer of hoists/lifts in
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Baxton Technology Hunter Biggs 1. What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? Automotive Lift Industry: 49‚000 lifts sold each year in North America‚ worth $54 billion at retail 16 companies in market (4 Canada‚ 12 U.S.) hoists are investments (last 10-13 years and range $3000-15000) 60% of industry is owned by 2 major companies (AHV Lifts and Berne Manufacturing) There is extensive personal selling Baxton Technology: - In an
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Background and Problem Definition: Baxton Technology is a small to medium sized scissors type surface automotive hoists (used in servicing‚ repair and speciality shops) manufacturing company which is operating is USA as well as Canada. It competes in the specialty shop segment and‚ in particular‚ those shops that dealt with wheel alignment. The organization wants to exploit the various opportunities of entering Europe market or increasing its sales in USA Market and Industry Analysis: Hoists are
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I. Factual Summary: * Baxton Technology has a reputation for quality products‚ primarily in the wheel alignment segment. * By 1999‚ Baxton had sold 1‚054 hoists and had sales of 9‚708‚000. 60 percent of the sales were in US‚ and 40 percent were in the Canadian market. The total number of hoists sold in the U.S was 632 for a sales figure of $5‚824‚800. However‚ the total number of hoists sold in Canada was 422 resulting in a sales figure of $3‚883‚200. * Sixteen companies competed
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Below are the different types of share capital of a company:- Preference Shares‚ Ordinary Shares‚ Deferred Shares‚ Redeemable Shares and Share Warrants to Bearer. Preference Shares are shares which normally entitle the shareholders a priority to receive a fixed rate of dividend out of the profits of the Company (current year only) per annum. Different classes of preference shares may exist. Preference shares are usually cumulative and non-participating. They cannot participate to further
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The prevailing trend of share/capital market has a direct impact on banking stability – evaluate the statement This paper explains the workings of a stock market as well as its effects on a country’s economy. The main point of this paper of to prove that the volatility of a country’s capital market can have a negative effect on banking stability of a country. The fall of a country’s capital market could mean the demise of the country’s banking sector as well. Basic Explanation of the Stock Market
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Go to the Inquirer and look up the Market Share portion o Find out the potential size of each market segment for the period you just completed o Multiply that by “100% + the growth rate” ▪ So if market size is 5000 and growth rate is 10%‚ you do (5000)(1.1) o That gives you the new/expected size for the market segment in each period (you need to do this for all the segments) • Take each product and multiply its market share % by the total market size (this gives you
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215 avaiLaBiLity: Year-round price structure: Riders can select a oneday card for €1‚ a weekly card for €5 or an annual card for €29. First half-hour is free. Additional half-hours are priced at €1‚ €2 and €4. techNoLogy: Smartcard operatiNg compaNy: JC Decaux By far the largest bike-share program to-date‚ paris plans to have installed over 10‚000 bikes by July‚ 2007‚ and 20‚000 by 2008. Mayor Bertrand Delanoe launched the Velib’ network as part of his wide-reaching program to green Paris and reduce
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