Topic Page No. 1. Introduction 2. Packaging: A Conceptual Overview 2.1 Importance of Packaging 3. Consumer Buying Behaviour 3.1 Six Stages of Consumer Buying Behaviour 3.2 Types of Consumer Buying Behaviour 3.2.1 Complex Buying Behaviour 3.2.2 Dissonance-Reducing Buying Behaviour 3.2.3 Habitual Buying Behaviour 3.2.4 Variety-Seeking Buying Behaviour 4. Role of Packaging in Product Branding 5. Packaging- It’s Influence on Consumers 5.1 Elements of Packaging 5.1.1 Visual Elements 5.1.2 Informational
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A TERM PAPER ON “PRODUCT VISIBILITY” Submitted in partial fulfillment for the award of Degree of Master of Business Administration (2010-2012) Department of Management Studies Jai Narain Vyas University‚ Jodhpur [pic] Under the supervision of: Submitted by: Dr. Meeta Nihalani PreetiVarghese Dept. of Management Studies MBA 1st Semester ACKNOWLEDGEMENT With immense pleasure I would like to
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MINOR PROJECT REPORT ON INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY SUBMITTED TO: SUBMITTED BY: Mr. Paramveer Singh Ashish Garg (LECTURER) BBA (B&I)‚ III -SEM
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Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate
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Quiz1 1. Packaging systems for frozen foods generally are designed to provide sufficient protection against changes in temperature that might result in melting of the product. B) False 2. Getting the potential customer to buy the product is an important function of modern retail packaging. [A) True 3. Many package features serve multiple functions at the same time. A) True 4. A package must be made of a single type of material. B) False Feedback: Many packages are made of multiple materials
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#35129755-8 I. Identify/Define the Key Issues/Situation Analysis A. Key issues that will impact Keurig to survive‚ thrive and grow • Strong bargaining power from a supplier: MTS‚ being the only supplier for the K-Cup packaging line‚ has a control over the machine. Having no substitution plan in place‚ Keurig is forced to follow MTS’s request to fulfill the K-Cup manufacturing capacity. • Difficult to ‘reverse engineer’ the manufacturing technology: despite the alternatives
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Competitors 1.Detpak packaging pte ltd Its is a leading paper and board packaging manufacturer with over 60 years experience and also theirs global manufacturing and sales network includes Australia‚ Asia‚ United Kingdom‚ Europe‚ the Middle East‚ South Africa and North America. Detpak manufactures Ripple-Wrap™‚ the original corrugated hot cup‚ globally supplied and manufactured to safe and consistently high standards in our ISO 9001 and HACCP accredited facilities. In addition‚ our range of innovative
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Food Packaging Worksheet: Nutrient Claims‚ Nutrition Facts‚ and Ingredients This worksheet can help you learn how to read food packaging. What you will need : • This worksheet • A food package that includes nutrient claims‚ nutrition facts‚ and a list of ingredients • A handout that includes criteria for specific nutrient claims (ie‚ low sugar‚ reduced sodium‚ etc) Food item: Smoked Whole Almonds Great Value Brand How many servings are in this package? 16 What is the measurement
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RESEARCH TOPIC An In-depth-study of OTC medicine segment of Indian Pharmaceutical Industry with special emphasis on consumer behavior RESEARCH OBJECTIVES Macro objective To study the Indian Pharmaceutical Industry as a whole Micro objectives To understand the consumer’s attitude towards OTC products of the pharmaceutical industry To understand the healthcare products’ contribution and also its effects on pharmaceutical market To determine the extent to which the respondents prefer self-medication
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JOB DESCRIPTION – (MANAGER/ASST.MANAGER – PACKAGING DEVP) Purpose of the Position To meet the basic need of organization’s commitment to deliver quality product with support of packaging and its innovations as a marketing tool. Employee Name Ganesh. Vuttaravilli Reporting to: CRAVE - Resp. MD sir‚ NPD - Marketing GM‚ Technical - Technical Sr.GM‚ NVD - Purchase Sr.Mgr. Job Description Ensures the package is ‘fit for purpose’: meets cost targets‚ is sensitive to environmental needs
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