FUNDAMENTALS OF MARKETING MKT243 GROUP ASSIGNMENT Nestle‚ MILO Prepared by : NAME : | ID NO. : | NURUL ASHIKIN BINTI KUSMANDI | 2012455422 | WAN NURUL HURIL ‘AIN BINTI WAN HUSSIN | 2012277562 | ANIS ATHIRAH BINTI ANUAR | 2012234688 | MUHAMMAD FARIS BIN ABD RAHIM | 2012488368 | FARIS IMADI BIN ABD WAHAB | 2012800118 | Prepared for : PUAN NOOR AMALIA BINTI OTHMAN Date : 15 MARCH 2013 PREFACE Alhamdulillah‚ we are very grateful to the Almighty God‚ who have bestowed us
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Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search
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Marketing proposal for Innocent smoothies Introduction In this assignment I will be analysing what Innocent products the public buys and what new product will sell in the current market today. I will be finding this out by looking at the research I have did in the previous task. Choosing the new product will depend on the target audience‚ economy in the world and the price. This is then followed by the cost and completion of the product. The aim is to release a new
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Safety and Quality of Traditional Packaging 1) Traditional Chinese Food There are lots of Traditional festivals in Chinese community that can be recognize in the traditional Chinese food on that particular day. Usually‚ many of Chinese foods are intended to respect or celebrate either the gods or divine persons in past history. Among the Chinese traditional foods‚ there are three traditional Chinese foods that using leaves for the packaging which are include Zongzi‚ Nian Goa and Lotus Rice
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Pack Tech‚ Dubai: Does trust exist in business relationships? Case Write-up By: Kshitij Sinha‚ Salil Garg‚ Kamran Khan‚ Tania Adhikari About Pack Tech Pack Tech is a family-owned‚ medium-sized‚ flexible packaging material converting company based in Jebel Ali Free Zone‚ Dubai. The company was started in 1997 and has grown five fold over the last 10 years. Today‚ it exports 70% of its products to 20 countries and imports its raw material from five different countries. The company produces 2 types
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1. INTRODUCTION 1.1 Company Profile: Simca Laboratories Pvt. Ltd. is one of well known pharmaceutical industries in the country. SLPL was established in 2044 B.S. in Balkumari‚ Bhaktapur. It was then shifted to its new Location at Bhaktapur Industrial Estate‚ Byasi‚ Bhaktapur in 2068 B.S. It occupies an area of 40253ft2. SLPL is dedicated to manufacture and market safe‚ effective and quality pharmaceutical products through continuously improving the technologies‚ facilities‚ knowledge and resources
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combination thereof. The original raison d’etre of tour operating was the difficulty of making arrangements in far-flung places‚ with problems of language‚ currency and communication. The advent of the internet has led to a rapid increase in self-packaging of holidays. Task 1. Understand the tour operator industry A tour operator combines tour and travel components to create a holiday‚ it designs travel routes for tourists and offer perfect arrangements of the airlines and hotels. In a word‚ a
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INTRODUCTION TO PACKAGING Packaging is the technology of enclosing or protecting products for distribution‚ storage‚ sale and use. Packaging also refers to the process of design‚ evaluation and production of packages. Packaging can be described as a coordinated system of preparing goods for transport‚ warehousing‚ logistics‚ sale and end use. Packaging contains‚ protects‚ preserves‚ transports‚ informs‚ and sells. In many countries it is fully integrated into government‚ business‚ institutional
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The problems and solutions of packaging and waste I. Introduction "In 2008‚ an estimated 10.7 million metric tons of packaging waste disposed of in the UK (department of environment‚ food and rural affairs‚ 2008.( If this continues‚ the environmental impact could be catastrophic"( Wittenberg‚ 2009‚ p. 101). The purpose of this paper is to analyze the problems and solutions of packaging and waste. According to Hopewell at all (2009). He mentions that plastics are cheap‚ not dense and tough
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Taro corms are highly perishable owing to their high moisture content. Processing removes the water which reduces the bulk and also increases their storage life. The method of processing‚ ranging from simple boiling to elaborate fermentation‚ drying and grinding to make flour may vary depending on the varieties of roots and tubers. The taro flour production from fresh tuber soon after harvest serves as an effective procedure against storage loss. Converting fresh edible tubers to flours will avoid
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