3 1 Naming and Packaging: marketing mix tools of the product 4 1.1 The products levels 4 1.2 Naming 5 1.2.1 The visual distinctiveness of a brand 5 1.2.2 Selecting the right name 6 1.3 Packaging 7 1.3.1 Definition 7 1.3.2 The functions of packaging 7 1.3.3 The importance of packaging 8 2 Packaging and Naming for the energy drink industry 9 2.1 Industry overview 9 2.1.1 Leading brands on the Australian market 10 2.1.2 Target market of the energy drinks 10 2.2 Packaging issues and trends
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Global Pharmaceutical Packaging Market 2014-20180280035Pharmaceutical products are substances formed from a combination of several chemical ingredients. Since packaging of medicines is a complex process because of their molecular and chemical structures‚ they need to be packed in extremely protective and durable materials so that they do not become contaminated. The evolution of new diseases and increased health awareness have brought a transformation in the Pharmaceutical Packaging industry. The vendors
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online retail on the packaging industry”. Summary "Global Executives Survey: The impact and influence of online retail on the packaging industry" is a new report by Canadean that provides readers with a detailed analysis of the industry’s viewpoint about the significance of e-commerce surrounding the supply chain‚ investment decisions‚ technological developments and growth prospects within the packaging industry. The report also identifies countries shaping the future of packaging in e-commerce and
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The market research report “Cosmetic Packaging Market by Type‚ Material (Plastic‚ Glass‚ Metal‚ Paper)‚ Application (Hair Care‚ Nail Care‚ Skin Care‚ Make-Up) & by Packaging Machinery (Filling‚ Unscrambler‚ Sealing‚ Conveyor) & Geography - Global Trend & Forecast to 2018”‚ defines and segments the cosmetic packaging & machinery market with an analysis and forecast of values. It also identifies driving and restraining factors for the cosmetic packaging & machinery market with an analysis of the trends
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Global Medical Device Packaging Market 2014-20180280035Medical devices are any equipment‚ instruments‚ implants‚ apparatuses‚ or reagents used in the prevention‚ diagnosis‚ and treatment of diseases through a physical process. The packaging of these devices is an integral component of the Global Medical Device market to ensure that the sterility of the devices remains intact and the personnel handling them do not face any risks. Protection of these devices from external damage during distribution
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Packaging has a major impact on the activities performed in a logistical value chain. Packaging can improve or decrease the efficiency of the outbound logistics process. It is therefore important to consider the activities and the value that they add to the overall process. ROL International is a Swedish store interior manufacturer that design‚ produce and distribute their products on a global basis. One of their basic products is the shelf concept. ROL wants to improve their efficiency and consider
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The MRE (Meal - Ready to Eat) Retort Pouch and Component Packaging OUTLINE I. Abstract A. The Meal‚ Ready-to-Eat B. Nutrition 1) Caloric value 2) Recommended Daily Allowance II. Introduction to the Retort Pouch A. Make-up of the pouch 1) Tri-laminate MRE retort pouch 2) Manufacturing specification 3) Thermo-stability requirements B. Laminate qualities 1) Three layers and object of design implementation
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Using Corn-Plastic as an Eco-Friendly Packaging Material Introduction: For the purpose of this project‚ I chose to use sheets of corn-plastic as a wrapper for Big Kahuna Burger. The wrapper would be by inches and less than a millimeter thick. The reason I chose sheets over boxes was because sheets can be stacked by the thousands making shipping more efficient and producing less material in land fills. The material of this wrapper is corn-plastic‚ or by it’s scientific name
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The global flexible packaging market is emerging with a positive growth due to the rising consumption of flexible packages in the end-use applications such as food‚ beverage‚ personal care products‚ and pharmaceuticals. There is a continuous need of innovations in the flexible packaging industry to gain a competitive edge over the other players. There is no other substitute to packaging‚ so more innovation and versatility is required in the existing products. Therefore‚ all the key companies have
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cleanses your skin‚ but may dry it out. Sodium Silicate is used to control the pH of the finished product. Sodium Silicate‚ Sodium Metasilicate and Potassium Silicate are also used to prevent the corrosion (rust) of metallic materials used in cosmetic packaging. Benefits The wonderful effects and benefits you derive from: CY Gabriel – Special Pink‚ Green (Medicated)‚ Lemon‚ Squalane Plus Papaya‚ Yellow Papaya‚ Pure White‚ Green Papaya‚ Placenta‚ Glutathione With Milk Extract‚ Glutathione With Citrus
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