KENYATTA UNIVERSITY SCHOOL OF BUSINESS PROGRAMME: MBA COURSE: MARKETING MANAGEMENT COURSE CODE: BBA 504 LECTURER: ROSEMARY KOROS |No. |Name |Adm. No. |Signature | |1 |Kamande Micah Muchoki |D53/CTY/PT/20683/2010 |………………… | |2 |Ongwesa I. Valentine |D53/CTY/PT/21233/2010
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transport (James 2002). The objective of this case study is to provide an insight into how regulations affect the supply chain performance of transportation of dangerous goods. The research areas include regulations‚ classification of dangerous goods‚ packaging‚ marking and labeling‚ documents and training. Methanex is a world largest Methanol manufacturer. Methanol is one of the goods that used in everyday life and treated as dangerous goods. Mainly‚ Methanex is following the maritime transport organization
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handling the package to keep out of the rain and not to store it in damp conditions. It is normally found on card based packages which would be damaged if placed in contact with water. The broken wine glass suggests that the product inside the packaging could be easily damaged if dropped or handled without care and attention. The contents are fragile! The two hands holding or protecting the package is another reminder that the contents should be handled with care. The symbol seen opposite
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tasteful drinks you have ever drunk. It has been over hundreds of years and till today‚ wine has never disappointed our mouth feels. The most important of selling wines are the packaging‚ because the value packaging as a marketing tool. But how many companies know how to put up their wines into markets‚ and who know that packaging is the first step to extract customer. In this century‚ a lot of people have problem to choose a bottle for dinner or for any occasion‚ the mainly is too many bottle of wines
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Introduction A polymer is a large molecule comprised of numerous smaller molecules. It is possible for these large molecules to be linear‚ moderately branched‚ or highly interconnected. In the latter case the structure progresses into a large three-dimensional complex. The small molecules that serve as the basic building blocks for these large molecules are known as monomers (See Figure 1.1). An example of the relationship between a monomer and polymer is the commercially important material polyvinylchloride
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1. Supply chain management consists of firm collaborating to leverage strategic positioning and to improve operating efficiency. Within a firm’s supply chain mgt‚ logistic is the work required to move and geographically position inventory. The supply chain mgt is driving the world’s major global companies. Ten years ago‚ the typical supply chain for manufacturing companies was domestic. Today-thanks to the migration of manufacturing to China and other lower-cost countries-it’s just as likely to
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PEDIGREE DOG FOOD Pedigree brand dog food can trace its roots back to 1934‚ when Mars Confections purchased Chappel Brothers‚ a dog food company. Chappel specialized in canned meat called “Chappie”‚ which was unfit for human consumption (and so was sold for dog food). The company encountered difficulties during World War II‚ when metal for cans wasn’t readily available. Today‚ Pedigree is now a subsidiary of Mars‚ Incorporated. Pedigree produces four different pet food products: Pedigree‚ Whiskas
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History of IKEA IKEA‚ the world’s largest furniture manufacturer‚ began from humble roots near Agunnayrd‚ Sweden. In the late 20’s and early 30’s a young Ingvar Kamprad began buying matchsticks in bulk‚ only to sell them individually to neighbors for a small margin. The business savvy boy expanded his sales to include Christmas cards‚ seeds‚ pens and pencils. But it wasn’t until‚ at the age of 17 with money he received from his father for his academic performance‚ did Ingvar have the means
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those embrocation products. 2. The Use of “Theme Colour” in Product Packaging 2.1 Zihua Embrocation literally means “Purple Flower Embrocation”. A new sister product is “Zihua Dick” literally means “Purple Flower Drop” having the same application purpose with Zihua Embrocation but with different packaging. However different these two products are‚ one united theme of promoting them is their “Purple Colour” in their packaging that can be easily recognized by customers they are from the same family
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machines and materials for packaging beverages. As a supplier in B2B market‚ Tetra Pak holds about 75% shares of world’s aseptic packaging market. In 2005‚ its net sales income was about 8.1 billion Euros. In 1985 Tetra Pak officialy entered China and founded Tetra Pak China Ltd. Co. Was founded in 1985. Based in Hong Kong initially‚ it set up representative offices in Shanghai and Beijing in 1993. By 2002‚ Tetra Pak had occupied nearly 90% of China’s aseptic packaging market‚ after becoming the
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