South Thames College of London Strategic Marketing Management Unit 7 (CH004/TF9BA) Assignment Submission Document LIONEL BRICE MOCHE
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SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W)‚ and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities
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Strategic Management of TESCO supermarket: PESTEL analysis‚ Porter ’s 5 Forces analysis‚ Critical success factors‚ SWOT Analysis‚ VALUE CHAIN analysis‚ TESCO ’S strategic options‚ Core Competences & Cultural Web. IINTRODUCTION The food and drink retail sector represents the largest industry in the UK‚ providing employment for over three million people in primary production‚ manufacturing and retailing. In 2003 retail accounted for 9% of gross domestic product (Datamonitor‚ 2003). In recent years
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PESTEL Analysis (Environmental Trends Analysis) Political‚ Economic‚ Social‚ Technological‚ Environmental‚ Legal To analyze the external environment and generate ideas where are the opportunities and threats. -Economic (government spending) -Social (health) -Legal (new regulations‚ good or bad) What is SWOT Analysis? SWOT allows you to look at the interactions between the INTERNAL factors of Strengths and Weaknesses and EXTERNAL factors of Opportunities and Threats to develop action plans
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great success in terms of its value proposition to a previously unbanked market. Their clean and simple offering has not only provided operational efficiencies it has allowed it to maximize revenue in all transactions. Capitec case analysis Table of Contents PESTEL 1 Political/Legislative 1 Economic 1 Social/Environmental 1 Technological 1 Porters-5-Forces 1 Threat of new entrants 1 Threat of Substitutes 1 Competitive Rivalry 2 Supplier Power 2 Buyer Power 2 Question 1-Business
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Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model consists of six categories namely: political‚ economic‚ social-cultural‚ technological‚ environmental‚ and legal. These categories consider the external environment the firm under analysis‚ addressing the macro-environment of Ryanair through
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-Repatriation of profits: The transfer of profits from a foreign subsidiary to a corporation’s headquarters. *STEEP ANALYSIS: An approach to scanning the societal environment that examines sociocultural‚ technological‚ economic‚ ecological‚ and political- legal forces. Also called PESTEL analysis. -Trends in the Economic part of the societal environment can have an obvious impact on business activity. -BRIC countries (The rapid economic development of Brazil‚ Russia‚ India‚ and China is having
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