THE BCG MATRIX Introduction: * Imagine that you’re reviewing your organization’s products. You need to decide which ones you should focus investment on. * One of the products is doing well financially. However‚ demand has fallen‚ and this trend looks set to continue. * Another product is also doing well‚ but it’s in a new market‚ and needs a lot of cash to support it. Should you continue investing in it? * And another product is barely profitable‚ although its market is growing
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executives actually have to use several conceptual models to be efficient particularly in their decision making. First of all‚ we will determine why conceptual models are so commonly used in strategic management. Then‚ we will describe and explain the BCG Growth / Share Matrix and finally‚ we will evaluate the different strengths and weaknesses of this conceptual model by analyzing and synthesizing the views of several authors. More abstract from Conceptual models in strategic management: The Boston
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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Assignment 1 Submitted by : Abeera Masood Major : Media Studies ( Sem-1) Subject : History of Lahore Topic : Mehmood Ghaznavi Date : 29-09-14 Submitted to : Miss Farah Ahsan Mehmood Ghaznavi Introduction : Born : October 2‚ 971 AD Died : April 30‚ 1030 Yamīn-ud-Dawla Abul-Qāṣim Maḥmūd ibn Sebüktegīn more commonly known as Mahmud of Ghazni 2 November 971 – 30 April 1030)‚ also known as Mahmūd-i Zābulī was the most prominent ruler of the Ghaznavid Empire One
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successful find. The Group is constantly on its forward march. Some examples of it are: The construction of Pearl Continental Hotel Bhurban in the picturesque Murree hills‚ Construction of new wing called Atrium Wing of The Pearl Continental Hotel Lahore equipped with the most modern amenities‚ Continual up-gradation and modernization of Pearl Continental Hotels and Islamabad as well as Karachi Marriott Hotels‚ Acquisitions of the state-of-the-art Ceramics Factory to design and produce crockery and
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Australian engineer who worked as a strategic planner for General Electric. From GE‚ Henderson joined the management consultancy A rt hur D. Li tt le. In 1963‚ he announced that he was leaving to set up his own consultancy‚ the Boston Consulting Group (BCG). An engineering hybrid The first model discovered — or in this case rediscovered — by Henderson was something of an antique. In the 1920s‚ an obscure company called Curtiss Aircraft came up with the concept of the "learning curve"‚ which also
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Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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BCG Matrix Product Relative Market Share Market Growth Classification Note D 2 Leader 3% Low Cash Cow Generates more cash than needed to maintain business. Requires frequent “milking” and very little investment. A 3 Leader 20% High Star Requires a high level of funding to battle competitors and maintain growth rate. When industry slows‚ has potential to become cash cow if market share is retained. C 1 Co-Leader 25% High C 1 Co-Leader 25% High Question Mark Potential to gain market share and
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Government Hospitals M.Arslan Malik Usman Omer Nasir Butt Fahad Khurram Ms. RameezaAslam Academic Writing‚ M (SSC 204) 8th April‚2012 Abstract Nowadays there is huge increase in number of unsatisfied patients of government hospitals in Lahore . Many articles and news have been published about the poor performance of government hospital. In this research the focus will be about the facts and reasons behind the unsatisfied condition of government hospitals. For that purpose two Hospitals
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BCG matrix has been a tool for Malaysian brands to classify and evaluate the products and services of a business. It is a decision making tool in order to balance the activities of a company among those which make profits‚ those who ensure growth‚ those which constitute the future of the firm or those who are its heritage. With this tool one is able to define the development policy of the company. The matrix will position the products/services in two ways which are the rate of growth of the market
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