recovered had several recurrences of TB (“Early Research and Treatment of Tuberculosis in the 19th Century”). As time progressed‚ science advanced and by 1918‚ the Bacille Calmette-Guérin (BCG) vaccine was created. “The vaccine is administered shortly after birth only in infants at high risk of tuberculosis. BCG vaccine produces an immune response that partly protects infants and young children from serious forms of tuberculosis” (Hansen-Flaschen). This vaccine proved to be effective in children
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and analyze key strategic factors as inputs for QSPM‚ we can formulate the type of the strategy we would like to pursue. This can be done using the stage 2 strategic management tools‚ for example the SWOT analysis (or TOWS)‚ SPACE matrix analysis‚ BCG matrix model‚ or the IE matrix model. Stage 3 strategic management tools... The stage 1 strategic management methods provided us with key strategic factors. Based on their analysis‚ we formulated possible strategies in stage 2. Now‚ the task is to compare
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education on tuberculosis and how to prevent its spread are not as common‚ and once people are infected‚ they may not be able to afford the high cost of combined drug treatment. The Bacille Calmette-Guerin (BCG) vaccine is a vaccine made from a weakened mycobacterium that infects cattle. BCG does not necessarily prevent a tuberculosis infection‚ but reduces the severity of the pulmonary disease. The vaccine is used only in countries where tuberculosis is endemic‚ and is not
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Stage-1 (Formulation Framework) Industry Analysis: The External Factor Evaluation (EFE) Matrix An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic‚ social‚ cultural‚ demographic‚ environmental‚ political‚ governmental‚ legal‚ technological‚ and competitive information. The EFE matrix consists of five steps process. Five-Step process: • List key external factors (10-20) Opportunities & threats. You have to prepare a list of all external factors
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STRATEGY ADOPTED BY PARLE BISCUIT…….. 9. STRATEGY ADOPTED BY BRITANNIA BISCUIT. 10. FINANCIAL PERFORMANCE………………………. 11. PORTER’S FIVE FORCES OF PARLE………………. 12. PORTER’S FIVE FORCES OF BRITANNIA………… 13. BCG MATRIX OF PARLE ……………………………. 14. BCG MATRIX OF BRITANNIA………………………. 15. LESSON TO DRAW……………………………………. BISCUIT INDUSTRY IN INDIA: Biscuit industry contributes Rs 8‚000 crore to the FMCG industry and provides a vast opportunity for growth‚ as the per capita
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Population growth is another factor which is responsible behind the success of this industry. Leading FMCG companies: Some of the well known FMCG companies are Sara Lee‚ Nestlé‚ Reckitt Benckiser‚ Unilever‚ Procter & Gamble‚ Coca-Cola‚ Carlsberg‚ Kleenex‚ General Mills‚ Pepsi and Mars etc. Job opportunities in FMCG industry: FMCG industry creates a wide range of job opportunities.
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all shapes and sizes. Case 1 Dove 1. The market was flooded and jam-packed with beauty products from soaps‚ body washes‚ creams etc. As a result Dove a division of Unilever sales’ began deteriorating in 2004. They were on the dog side of the BCG matrix and needed to come up with a strategy soon. 2. As a result of declining sales‚ Unilever ‘s management approached their PR agency Edelman to come up with a plan to turn things around‚ together‚ they created a campaign that centred on the beauty
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Case Analysis By: Hardik Mishra (B08010) Kaushambi Ghosh (B08012) Pankaj Agarwal (B08020) Ritesh Chowdhary (B08023) Agenda • • • • • • • • • History of GCMMF Business Model Product Category Industry Analysis SWOT Analysis BCG Matrix Market Segmentation Financial Analysis The Way Forward..!!! History • Founded in 1946 under the name Kaira District Cooperative Milk Producers’ Union Ltd by Tribhuvandas Patel • Runs as a purely farmers’ cooperative • Starting from
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vision‚ values • check and understand internal analysis tools used to set a competitive advantage(MOV/RBV/VCA) thoroughly • Ansoff’s 4marketing strategies for growth- you have to quote from sources thoroughly‚ which ones is the company pursuing? • BCG and how it is managing its product portfolio etc • The company’s Marketing objectives- refer to class notes given • Marketing mix decisions • Read and Apply as many case studies as you can from the text book that can strengthen your work • Its
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In recent years‚ there has been increased media‚ social and political criticism directed at the alcoholic beverage industry. An increasingly negative perception in society towards alcohol could prompt legislators to implement restrictive measures such as limitations on availability‚ advertising‚ sponsorships‚ distribution and point-of-sales and increased government tax and may cause consumption trends to shift away from beer to non-alcoholic beverages. Negative publicity‚ restrictive measures and
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