COMPARATIVE OF CONSUMER SATISFACTION BETWEEN AIRTEL 1 AND VODAFONE CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs‚ wants or desires. According to a statement made by Mahatma Gandhi‚ ‘consumer refers to the following‚ “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider
Premium Mobile phone Vodafone Bharti Airtel
added value through product improvements. Vodafone must feed this back into its product strategy. Vodafone’s goal is to grow its revenue and improve its profit margin by adding value to its products and services thus earning more from each product sold. The ‘Vodafone live!’ service enables customers to use picture messaging and to download polyphonic ring tones‚ colour‚ games‚ images and information‚ through an icon-driven menu. Another service is the Vodafone Mobile Connect Card‚ which enables customers
Premium
IMPERIAL TOBACCO COMPANY ITC is an Indian conglomerate Headquartered in Kolkata Currently headed by Yogesh Chander Deveshwar. Employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. Annual turnover - over US$ 7 billion (44000 cr) Market capitalisation - US$ 45 billion (283‚000 cr) Business Segments Fast Moving Consumer Goods (FMCG) Hotels Paperboards Paper & Packaging Agri Business
Premium Tobacco Nicotine Marketing
The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor‚ hence the name "growth-share". The growth-share matrix thus maps the business unit positions within these two important determinants of profitability
Premium Coca-Cola Strategic management
Nutrition‚ Health & Wellness - New Product Development at Nestle Introduction Nestlé is the world’s leading food company. In recent years it has focused on becoming a nutrition‚ health and wellness company. This is the idea of supporting people to lead healthier lives. Nestlé is home to a wide range of brands including Maggi. This is a brand that is aimed at chefs and the catering trade. This is called the ’foodservice’ sector. Market research Nestlé found that sales of the Maggi brand had decreased
Premium Marketing New product development Nutrition
The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics |
Premium Marketing
Mannesmann by Vodafone IBM 08‚ 4th Semester Leila Kamali‚ Elvedin Jakupovic‚ Oliver Guggisberg‚ Camille Mendel 16/05/2010 Case Study: The Acquisition of Mannesmann by Vodafone Inhalt Introduction................................................................................................................................ 3 Company Profile ......................................................................................................................... 3 Vodafone .............
Premium Vodafone Mobile phone
BCG MATRIX FOR NESTLÉ BANGLADESH LIMITED SBUs INTRODUCTION Strategic business unit (SBUs) a single business or collection of related business that can be planned separately from the rest os company‚ with its own set of competitors and a manager who is responsible for strategic planning and profit performance. Question Marks- Build Strategy‚ Stars-Hold Strategy‚ Cash Cows-Harvest Strategy‚ Dogs-Divest Strategy. In the commercial arena‚ the choice of an effective strategy is perhaps the most important
Premium Strategic management Maggi
Company Overview Vodafone Group PLC is one of the leading mobile telecommunication companies in the world. It won the third mobile license in Australia in 1992 and by 1993 it had established Vodafone Australia and began actively marketing its digital mobile services (Vodafone‚ 2011). Vodafone first launched a wireless network under the brand name “Arena” in 1993‚ while Hutchison started under the brand name “Orange” says Business Monitor International Ltd (2008). By 2009‚ Vodafone Australia and
Premium Vodafone Mobile phone
Vodafone gets World Cup co-sponsorship Mumbai: Telecom services provider Vodafone Essar Ltd has bought the co-sponsorship rights for the upcoming ICC Cricket World Cup for nearly Rs45 crore‚ two media buyers said. The deal makes Vodafone‚ which also sponsors the annual Indian Premier League (IPL) Twenty20 cricket tournament‚ one of the biggest sponsors of India’s most popular sport this season—even as rival brands face a cap on the air time they can buy. “That would make Vodafone the single largest
Premium Cricket Vodafone Cricket World Cup