[pic] Term Paper of Marketing Management Topic: Comparative Study of Marketing Mix Elements Of Vodafone and Airtel Submitted by: Submitted to: Arun Verma Anju Saini 11012490- A26 (faculty) Sec: 1011 MBA (IB) Acknowledgement I feel immense pleasure to give the credit of my term paper to all those individuals who guided me
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Industry Attractiveness BCG In star‚ the technology system falls under the star box‚ and they are the primary activities that KPJ healthcare should invest its money‚ because stars are expected to become cash cows and generate positive cash flows. So‚ to maintain the star position or else to cash cow‚ KPJ healthcare need to choose any of these strategic choices such as vertical integration‚ horizontal integration‚ market penetration‚ market development‚ product development. In cash cows are the most
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Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
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Vodafone Essar Gujarat Ltd.‚‚ ... vs Assessee on 29 January‚ 2010 Income Tax Appellate Tribunal - Ahmedabad Income Tax Appellate Tribunal - Ahmedabad Vodafone Essar Gujarat Ltd.‚‚ ... vs Assessee on 29 January‚ 2010 The AYIN THE INCOME_TAX APPELLATE TRIBUNAL "A" BENCH‚ AHMEDABAD BEFORE SHRI H.L.KARWA‚JM AND SHRI A.N.PAHUJA‚AM ITA No.1878/Ahd/2009 (Assessment Year : 2006-07) A.C.I.T. Circle - 8‚ Vs. Vodafone Essar Gujarat Ltd. Vodafone House‚ Corporate Road‚ 4th Floor‚ Ajanta
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Revista Produção Online v.10‚ n.4‚ dez. 2010 ISSN: 1676 - 1901 www.producaoonline.org.br ---------------------------------------- LINKING PARETO ANALYSIS WITH BCG MATRIX TO DEFINING OF PRODUCT STRATEGIES IN TWO FAST FOOD STORES Sebastião Décio Coimbra de Souza Pablo Escáfura Matos Lobo Carlos Henrique Poppe Manhães Abstract The management models and product strategies compatible with the standard of current competition in certain markets are factors that affect the competitive
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industry？- A case study(Vodafone) Boyang Yu /Dingnan Ouyang/Amanjot Kaur APIC Abstract: The prominence of telecoms borrowers as a proportion of the overall loan market is unusually high. This study is focus on the liquidity risk management in telecoms industry. By comparing the industry standard liquidity risk management plan‚ the conceptual plan had been set up in order to improve the company’s liquidity risk management. There is a case organization –Vodafone. The SWOT analysis
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RELIANCE COMMUNICATION-STRATEGIES * Reliance Communications Signs Strategic Alliance with GetJar (Apr 2010) Reliance Communications (BSE:RCOM)‚ India’s largest and only telecom operator offering nationwide CDMA and GSM mobile services‚ and GetJar‚ the world’s second largest app store announced today a strategic alliance between the two companies. According to this alliance‚ GetJar will offer Reliance Communications its extensive catalog of over 65‚000 free mobile applications.
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A COMPARATIVE STUDY BETWEEN AIRTEL AND VODAFONE USERS IN CITY OF MUMBAI. The Indian telecommunications Network with 250m telephone connections is the fifth largest in the world and is the second largest among the emerging economies of Asia. Today it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant global scenario. Tele-density‚ which was languishing at 2% in 1999‚ has shown an impressive jump to 9.5% in 2006 and 10.5% in 2007 and is
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"In 1897‚ Felix Hoffmann created a new industry. He found a way of adding a cluster of two extra carbon and five extra hydrogen atoms to a substance extracted from willow bark. The result is known to chemists as acetylsalicylic acid. To everyone else it is known as aspirin. It turned Bayer‚ the dye-maker Hoffmann worked for‚ into the world’s first modern drug company." Geoffrey Carr‚ The Alchemists‚ The Economist - Feb 19th 1998 Today’s Pharmaceutical Industry is characterized by several important
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Porters model ✓ GE Matrix ✓ BCG Matrix ✓ ANSOFF MATRIX • Marketing Mix of Airtel • Recommendations • References NEED OF STUDY This report on Bharti Airtel is done to find out certain objective regarding the marketing strategies Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis‚ BCG Matrix‚ porter’s five forces etc. This report
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