Available on the iPad THE 50 MOST INNOVATIVE COMPANIES April 15‚ 2010‚ 5:00PM EST The 50 Most Innovative Companies For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005‚ the majority of corporations in the Top 25 are based outside the U.S. The reason: the new global leaders coming out of Asia By Michael Arndt and Bruce Einhorn In the past decade‚ as the U.S. was losing an estimated 2.4 million factory jobs to China‚ the Economic Policy Institute
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Vodafone Essar’s Advertising Strategy - The ’Zoozoos’ Campaign SYDENHAM INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional
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Idea Cellular: Idea Cellular is nothing but a company (wireless telephony) that operates in around twenty two telecom circles i.e. in India. In 1995 it came into existence. It began as a joint business enterprise in between Aditya Birla Group‚ Tatas‚ and AT&T by appending Wings Cellular (that operated in UP‚ MP)‚ Tata Cellular and Birla AT&T communications. At the starting it had just some degree of footprint in the field of GSM. In the year of 2004 Escotel acquisition provided Idea a properly
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AIRTEL Company profile of Airtel India’s largest and world’s third largest cellular service provider with more than 82 million subscribers –Bharti Airtel is a merger between Bharti Group and Airtel it’s a well know Ned brand in India as well as Asia . Owned by Mr. Sunil Bharti Mittal‚ Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed
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businessmonitor.com.ezproxy.brad.ac.uk/cgi-bin/request.pl?view=articleviewer&article=545298&SessionID=A97D5CC622C911E1921951577B297F78&iso=ID&keyword=HTC&service=1 Business Tools & Templates. (2009‚ January 11). Boston Consulting Group (BCG) Growth-Share Matrix. Retrieved December 5‚ 2011‚ from Business Tools & Templates Web Site: http://www.business-tools-templates.com/U_GuidesPDF/Boston%20Consulting%20Group%20%28BCG%29%20Growth-Share%20Matrix%20User%20Guide.pdf Datamonitor. (2009
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Presented by Rajneesh Kumar Rohit Banthia Rahul Sharma Rajendra Mishra Riya Verma Presentation Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam
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References: Benjamin K. Mutai (2000). How to write quality research proposal; A complete and simplified recipe‚ (1st Edition) Mumbai:Thelley Publications Borg‚ W.R Boston Consulting Group (BCG) (2011). The socio-economic impact of mobile financial services: Analysis of Pakistan‚ Bangladesh‚ India‚ Serbia and Malaysia. Retrieved from http://www.telenor.com/en/resources/images on 30th August‚ 2011. Brigit. H. (2006). Access for all‚ building
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Review Case 27: “Vodafone: Out of Many‚ One” Introduction: Vodafone is the biggest telecom company around the globe‚ who is serving the customers in Middle East‚ Asia‚ Europe and United States‚ with the company joint ventures‚ partnership‚ undertaking and speculation. Vodafone was established in 1984 as a subordinate of Rascal electronics plc and in 1991 after becoming an independent company it was named as Vodafone group plc. Today Vodafone employs more than 66‚000 employees around the globe
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Sponsorship and the marketing mix Introduction 1 Vodafone is the world’s largest mobile telecommunications community‚ employing over 65‚000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However‚ it retains local names and imagery in markets where
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PCCW - Become the Leadership Position in Hong Kong of Their Core Busiess TABLE OF CONTENTS INTRODUCTION 1 Company Background 1 Company Objective 2 ENVIRONMENT ANALYSIS 2 CPM Matrix MARKETING SITUATION ANALYSIS 5 SWOT Analysis 7 BCG Growth-Share Matrix 9 Relative Market Share Position in Industry 13 CONCLUSION 15 RECOMMENDATION 16 APPENDIX 18 REFERENCE 20 INTRODUCTION COMPANY BACKGROUND PCCW Limited (PCCW or the Company)is a Hong Kong-based company which holds
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