"Bcg for vodafone" Essays and Research Papers

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    2011 Mobile Virtual Network Operators FirstPartner Introduction MVNOs have experienced various stages of expansion and contraction since their first inception. A number of major brands such as ESPN and Disney have entered and left the market after experiencing significantly lower than forecast subscriber growth. Current MVNOs have signicantly refined their approach to the market and have delivered business models and technical innovation at a faster rate than their host operators.

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    Boston Consulting Group

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    In 2011‚ Boston Consulting Group was named one of the Fortune Magazine’s 100 Best Places to Work for. “Boston Consulting Group (BCG) is One of Only Two Companies to Make the Top dozen Every Year Since 2006; Earns First Place Honors Among Smaller Companies for the Fourth Time and Continues to Enjoy the Highest Ranking Among Consultancies by a Wide Margin” (BCG). BCG continues to be ranked highly by employees and clients because of their personal relationships and their ability to seek change to

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    A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” “BACHELORS OF BUSINESS ADMINISTRATION” SUBMITTED BY:- Deepanshu Tanwar BBA 3rd sem Roll No. 083 SUBMITTED TO Mrs. Anjali Singh lecturer Jagannath international management school Vasant kunj New Delhi Acknowledgement I DEEPANSHU TANWAR‚ SINCERELY THANKFUL TO ALL THOSE PEOPLE WHO HAVE BEEN GIVING ME ANY KIND OF ASSISTANCE IN THE MAKING OF THIS PROJECT REPORT. I express my gratitude to

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    company as a whole to get some background before delving further into a specific area. The Boston Consulting Group (BCG) is a firm that deals with strategic planning and general management. Their clients include those that are on the list of the 500 largest companies in North America‚ Asia‚ Europe and Australia‚ as well as smaller non-profits and government agencies. The mission of BCG is "to help leading-edge businesses gain lasting strategic and competitive advantage through a combination of breakthrough

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    Telsim was number two mobile operator in 1994 and the only alternative to Turkcell until 2000‚ then in 2006 it joined to Vodafone Group as Vodafone Telekominikasyon A.Ş. Turkcell is not only the leading operator in Turkey‚ but is also the biggest GSM operator in Europe in terms of subscriber numbers. (http://www.turkcell.com.tr/en/AboutTurkcell/corporateInfo/companyHistory). Vodafone is the world’s largest mobile telecommunications company measured by revenues. Avea is the youngest operator of Turkey

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    mobile subscribers? The decision to switch to a new operator depends on the general perception about the brand and thus these numbers reflect the brand perception of mobile users. Though Airtel is the number one mobile service provider in India but Vodafone has established itself as a distinct brand with the help of its innovative communication strategy. According to a survey conducted by Teleguru‚ Network coverage and tariff rates emerged as the top 2 reasons as to why respondents want to avail of

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    MGT301 FINal draft

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    Abstract 2 General Introduction 3 Theoretical Review 4 Attitude and Job Satisfaction 4 Perception and Individual Decision Making 6 Personality and Values 9 Organizational Culture 11 Personal Leadership 13 Company Profile 14 History Background on Vodafone 14 Analysis 16 Analysis and Findings of Job satisfaction and attitudes 16 Analysis and Findings of Perception and Individual Decision Making 17 Analysis and Findings of Personality and Values 18 Analysis and Findings of Organizational Culture 19

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    Market Challenger Strategies: A) Frontal Attack: In a frontal attack‚ the attacker matches its opponent’s price‚ advertising‚ price and distribution. The principle of force says that the side with greater resources wins. Examples: * Pepsi Vs Coke * Blackberry Vs Apple [ Blackberry’s frontal attack on Apple with the help of this commercial http://www.youtube.com/watch?v=bVO8o_PKvVg ] * HUL Vs P&G ( Rin Vs Tide ) [ HUL’s frontal attack on P&G by reducing its price and

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    telecommunication companies to bring its iPhones to the market. Together‚ these strategic partners‚ namely Vodafone and Bharti Airtel‚ held a market share of 40.3% in the Indian telecommunication industry at that time. Thereby‚ Apple benefited from the existing customer base of its partners and coevally offered its target groups the choice for their preferred provider. Specifically the partnership with Vodafone represented an important joint-venture for Apple‚ as the organization is the world’s leading telecommunication

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    The Indian mobile phone industry is considered to be the largest and fastest growing telecommunication niche in the world after China. Although China beats India in the number of mobile telephone connections‚ it will not be long before the statistics are reversed owing to whopping growth rate (estimated at over 8 million new connections a month). Based on weekly statistics‚ the number of mobile connections sold in India is higher than anywhere else in the world. Mobile call tariffs in India are among

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