who gave us golden opportunity to do this wonderful project on the topic “BCG Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a lot in finishing this project within the limited time. I have made this project not only for marks but to also increase my 5 ACKNOWLEDGEMENT Contents What is BCG Matrix? The BCG growth- share matrix STARS CASH COWS DOGS QUESTION MARKS History
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The BOSTON CONSULTING GROUP (BCG) and his team in 1970‚ evaluated SBUs with respect to two dimensions‚ namely - Business growth rate‚ i.e.‚ how rapidly is the entire industry increasing‚ and - Market share‚ showing whether a business unit has larger or smaller share than its competitors. The combinations of Growth and Share provide four categories of SBUs for a Corporate portfolio. The BCG Matrix The BCG Growth-Share Matrix‚ 1970 Analysis of the BCG Matrix The combinations of
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product portfolio in which we rank our product or we can say that where our products are stands in the market. We’ve three Matrices under this tab. 1. BCG Matrix (Boston Contingency Group) 2. GE Matrix (General Electric) 3. Product/Market Growth Matrix BCG Matrix It is what how we maintain or analyze our product. Here’s the matrix. BCG Matrix Explanation If the industry is growing and your share is low‚ you’requestion mark (?). What are you doing? You need toimprove. Like Snakes industry
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JUST NOTICIBLE DIFFERENCE The tool of ’Just noticeable difference (JND) can be used to advantage. Brand identity changes can happen for many reasons. In most recent cases‚ particularly Axis Bank and Vodafone‚ the identity change was all about a need for a new name to replace the old. In the first case‚ it was a statutory imperative and in the second‚ it was due to a change of ownership pattern. The key need is‚ however‚ to convey that the change is but a name change alone. Nothing else has changed
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Is brand loyalty of consumers affected by a financial crisis? The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns‚ consumers are trying to better manage their expenses due to uncertainty for the future. In such cases‚ their brand loyalty might be shaken. Especially for UK consumers‚ whose purchasing power is lower than the other nations‚ the situation in the beginning of 2010 seems to be much more difficult. Hence‚ the purpose of
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FIRST FEW VACCINES Vaccination is a simple‚ safe and effective way of protecting babies and children against diseases. The risks from having these diseases are far greater than the risk of any minor side effects from vaccination. When your child is given a vaccine‚ their body responds by making antibodies‚ the same as if they had caught the disease but without getting sick. Then their body produces antibodies to destroy the vaccine and these stay in your child’s body and protect them against the
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Nowadays the world changes in so many parts such as environment‚ economic‚ cultural‚ technology and so on… And all of those things will be effect in a business. Especially‚ technology has change really quick over last 20 years. It is made the word seem smaller and make people closer .Communicate today has changed from personal to more dialogue as sharing information‚ sharing videos‚ photos and other multimedia content. It is accomplished through the development of technology in both hardware such
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What is a Marketing Map? Marketing Map is the process followed by marketers to generate value for the customers. Value can be defined as the ratio of perceived costs to perceived benefits. Perceived benefits are the advantages of the product perceived by the customer as compared to its competitors. Tangible benefits are physical benefits say a light weight comfortable shoe. An example of intangible benefit is the promise of quality that a product brings. Perceived costs are the economic
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Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their income. d. With India’s increasing GDP and average income‚ younger
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mix. The marketing mix is a combination of the four Ps- product‚ price‚ promotion and place. [Solomon et al (2011)‚p.21 & 22] In my own experience as a consumer‚ every company must need to use the marketing mix. For example‚ if we think about Vodafone
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