Telecoms and fixed-line Developing regulatory systems in the telecoms sector of the Middle East have improved conditions for competitors although in almost all markets the main competitors to fixed-line incumbents are mobile network operators. Cross-border co-operation is becoming increasingly evident with regulators working together to improve services for end users and operators working together to deploy two regional terrestrial cables. Broadband continues to be the focus of incumbent operators
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(Kotler‚ Philip & Keller‚ 2012). Moreover‚ it constitutes a critical business function for attracting customers and building a strong relationship with them. In this report‚ I will discuss briefly the three main marketing tools which are SWOT analysis‚ BCG Matrix‚ and Ansoff Matrix. These tools are used by organizations to improve their performance and help them make important decisions regarding their product and market growth strategy. After that‚ an organization links its marketing strategy to its
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during 2009 Activity 1 JOLLIBEE FOODS CORP. Jollibee depends on high customer traffic and tight operations management. It offers great service to the high volumes of people who patronize its outlets by functioning as a well-oiled machine with close tabs on daily operations. The Unique Selling Propositions of the Jollibee brand are: 1) Fast‚ Good‚ Clean‚ Cheap food 2) Caters to local needs (Spicy patty) 3) Consistency‚ reliability over all its outlets. In the nine-month period January to
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Steps regarding for preparation for an interview after shortlisted for Retail Company:- 1. In the beginning I will learn about the retail sector. 2. Then I will learn about the company in which I have been short listed like about the management‚ product and services they are offering to the consumers etc. 3. After that I will learn about what type of work is being carried out by a manager through the people who is working in that company or in retail sector of other companies. 4
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FRANCISCO—January 9‚ 2007 (ref: Apple Press info; online). Growth: The apple iPhone sales for the year 2008 with 245% sales increase (ref: CNNMoney; iPhone sales grew 245% in 2008; online). Maturity: They introduced iPhone in other networks like 3G‚ 3Gs and Vodafone. Decline: iPhone 3G sold in cheaper price. Now they have moved from iPhone 3G to
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BMI View: The UK telecoms market is mature with a high penetration of all services‚ and a good roll-out of next generation services. As a result of its maturity the UK market has diminished opportunities for subscription growth‚ and operator strategies reflect this by increasingly focusing on value generation fromsubscriptions. In the mobile market this means operators are focused on rolling out LTE‚ with three networks operational from the end of August 2013‚ as well as VAS such as mobile advertising
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BCG Matrix‚ SWOT Analysis and Porter Model BCG Matrix Introduction: The Boston Consulting Group (BCG) Matrix is an uncomplicated tool to evaluate a company’s position in terms of its product range. It facilitates a company think about its products and services and makes decisions about which it should keep‚ which it should let go and which it should invest in further. Also called the BCG Matrix‚ it provides a useful way of screening the opportunities open to the company and helps to think about
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The BCG model classifies products under four areas. These are stars‚ cash cows‚ question marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues
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Strategy Strategy sets the organizations direction and provides the framework that management will use to achieve to goals through strategic‚ tactical and operational planning. When developing a strategy‚ managers answer such questions as "What products should we make?" "What markets should we serve?" What operations should we use?" "How should we compete?" To effectively answer these questions‚ managers consider four elements when they create organizational strategies. STRATEGY LEVELS
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Maraniara Davy C. Villarama MM1-Marketing Management BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as elsewhere. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken
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