http://www.slideshare.net/ataulhassnain/marketing-revised-21543470 Gourmet Foods is a bakery and confectionery chain based in Lahore‚ Pakistan.[1] It has seven processing units and over 100 stores in Lahore.[1] The company was founded by Muhammad Nawaz Chatha in 1987. It also has outlets in Faisalabad and in New York City‚ United States.[2] Apart from preparing traditional sweets‚ snacks‚ cakes‚ pastries‚ doughnuts‚ biscuits‚ general confectioneries‚ bread and bakery goods‚ the business has expanded
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INTRODUCTION SUMMARY: Gourmet was founded by Mr. Nawaz Chatha in 1987 as a single outlet of a bakery unit. Over a period of two decades it has grown in stature and apart from excelling in bakery products it has introduced new trends in a variety of businesses such as restaurants and dairy products business. The main aim of the company is to provide quality products at a competitive price to its valued customers. To produce the best quality products‚ company has invested a huge amount of capital
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Description of the Business: Grace’s Gourmet Delights is a sole trader business‚ owned and operated by an individual. Belonging to the food industry‚ the business specialises in the sale of pastries such as sausage rolls‚ assorted puffs as well as French bread and other sweet and savoury delights. The business is situated in Woodbrook where baking is done in store. Objectives of the business: To provide jobs for the less qualified citizens in the community. To attain high profits so the entrepreneur
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A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) Annexure – II (List of Nestle Products worldwide) Annexure – III (List of Nestle Products offered in India) Annexure – IV (List of provisional stores surveyed for the study) 1 For details‚ visit http://ssrn
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CASO BAKER Consideramos que John Baker tiene que dirigirse a su sucesor en el puesto de Ingeniero Jefe de la Caribbean Bauxite Company of Barracania de las Indias Occidentales felicitándole por su nuevo puesto‚ su ascenso‚ su oportunidad profesional en la nueva etapa que comienza en la empresa‚ dándole ánimos y deseándole toda clase de parabienes. Al mismo tiempo consideramos que es su deber mencionar todos los aspectos y elementos positivos que la empresa valora del propio Rennalls‚ con el fin
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DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
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The BCG Matrix is a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant’s Group in the early 1970s. To establish long term value creation‚ a company should have a portfolio of products that contain both high growth products in need of cash inputs and low growth products that generate a lot of cash and use this information to improve it. The basic idea behind it is that the bigger the market share a product
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Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS (high growth‚ high market share) - Stars are defined by having high market share in a growing market. - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept‚ Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth‚ low market share) - These products are in growing markets but have low market share. - Question
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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LEVIS SWOT ANALYSIS SWOT analysis empowers firms to identify elements that need to be taken into account when developing marketing and corporate strategy. Strengths and Weaknesses are in-house factors that are controllable by the organization. Opportunities & threats are outside factors‚ which are uncontrollable by the organization. According to Kotler and Armstrong‚ SWOT analysis involves a distillation of the findings of an internal and external inspection that lures attention‚ from a strategic
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