(Kotler‚ Philip & Keller‚ 2012). Moreover‚ it constitutes a critical business function for attracting customers and building a strong relationship with them. In this report‚ I will discuss briefly the three main marketing tools which are SWOT analysis‚ BCG Matrix‚ and Ansoff Matrix. These tools are used by organizations to improve their performance and help them make important decisions regarding their product and market growth strategy. After that‚ an organization links its marketing strategy to its
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during 2009 Activity 1 JOLLIBEE FOODS CORP. Jollibee depends on high customer traffic and tight operations management. It offers great service to the high volumes of people who patronize its outlets by functioning as a well-oiled machine with close tabs on daily operations. The Unique Selling Propositions of the Jollibee brand are: 1) Fast‚ Good‚ Clean‚ Cheap food 2) Caters to local needs (Spicy patty) 3) Consistency‚ reliability over all its outlets. In the nine-month period January to
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Foods is a gourmet food store that provides specialized products in the Southern California region. Since the inventory of the store is perishable‚ it is important to have control of the inventory on hand and put in place a procedure for replacing the inventory promptly. If Kudler’s has too much inventory on hand‚ the loss of revenues due to waste increases. Alternatively‚ if Kudler’s cannot replace inventory fast enough‚ they risk alienating customers who count on them to provide gourmet specialty
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Aloha to try to adopt a low cost strategy. It will probably be crushed like an ant‚ unless the giants play “oligopolists” and charge high prices to maximize profits. Differentiation; i.e.‚ selling gourmet coffee a la. Starbuck? It is probably easier for Aloha to position itself as a gourmet coffee maker‚ catering to the yuppie type and charging a premium price for a coffee experience different from that offered by “regular” brands. Differentiation seems to be the choice strategy for small companies
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Executive Summary Artistic Grounds will provide a friendly‚ comfortable‚ social and artistic atmosphere where the customer can receive excellent gourmet food‚ service and entertainment at a reasonable price. The interior design of the building will focus on projecting an eclectic artsy atmosphere. Artistic Grounds will be divided into different areas. Some will have tables and chairs‚ another will have large couches and comfy chairs‚ end tables‚ and coffee tables. The walls will be used as an art
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Brief ACC542 April 12‚ 2010 Brad Thompson Kudler Fine Foods: Computer Information System Brief Kudler Fine Foods is a gourmet food company operating in La Jolla‚ Encinitas‚ and Del Mar California. The owner has plans to extend its services to additional markets. The Kudler Company offers the highest quality products to its customers in gourmet foods and fine wines. In analyzing the strengths and weaknesses of Kudler’s computer system and technology use improvements are necessary
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Del Mar and Encinitas. The founder or Kudler Foods‚ Kathy Kudler‚ had once been a Vice-President of Marketing for a defense contractor but wanted to make some changes to her stressful lifestyle. Her love for cooking helped inspire her to open this gourmet epicurean supply company. In visiting one of the three locations‚ one can expect to browse through aisle of bakery and pastry products‚ fresh produce‚ fresh meat and seafood‚ condiments and packaged foods‚ and cheese
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included the appropriate use of market segmentation‚ targeting and positioning as well as the implementation of appropriate marketing mix tools. Crust went by a strong mission statement which would have been: to give customers the experience of gourmet quality- restaurant food with fast food style convenience. This lead to strong objectives and a thorough understanding of what crust was all about. Costa (owner and founder of crust) understood that in targeting a younger and trendier market that
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about gourmet cooking and frustrated at having to travel all over town to gather ingredients for one simple meal‚ Kathy Kudler decided to open her own gourmet food shop (University of phoenix). Kudler Fine Foods‚ (Kudler) a small chain of gourmet food stores located in California establishment in 1998‚ and has now expanded to three locations. Kudler’s management has succeeded in combining convenience of one stop gourmet shopping with affordable goods and services and this Californian gourmet story
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BCG Matrix‚ SWOT Analysis and Porter Model BCG Matrix Introduction: The Boston Consulting Group (BCG) Matrix is an uncomplicated tool to evaluate a company’s position in terms of its product range. It facilitates a company think about its products and services and makes decisions about which it should keep‚ which it should let go and which it should invest in further. Also called the BCG Matrix‚ it provides a useful way of screening the opportunities open to the company and helps to think about
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