BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
Premium Milk
AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk‚ milk powder‚ butter‚ ghee‚ cheese‚ chocolates‚ Shrikhand‚ ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya"‚ meaning priceless. The first products with the Amul brand name were launched in 1955. Since then‚ they have been in use in millions of homes in all parts
Premium Milk Supply chain management Dairy
whether it should go ahead with this diversification or concentrate on its core business of milk and milk products. 1. Why is GCMMF considering diversification into the processed foods business? 2. Will the proposed diversification result in the resolution of the problems faced by GCMMF? 3. How similar is the proposed food products business to GCMMF’s core business of milk and milk products‚ really? 4. What should GCMMF do? 5. What are the organizational implications if it diversifies into the processed
Premium Food Food processing Milk
Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands‚ which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer‚ second hand of Processor‚ third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive
Premium Milk
So I have selected Amul Industries Pvt. Ltd for project work. In modern days human life is very busy life. In this life man wanted to reach one place to another place very quickly because they have no time to satisfy this want‚ some scientists of different countries
Premium Internal combustion engine Internal combustion engine Crankshaft
The Boston consulting group is a global management consulting firm serves as an advisor to clients in the private‚ public‚ and non-for-profit sectors across the world. Now‚ the Boston consulting group is private company with more than 75 offices in 43 countries and recorded revenues $3700 million in 2012. The headquarter of the Boston consulting group is in Boston and employed 6200 consultants. The company was founded by Bruce D. Henderson in 1963 as a division of the Boston sage deposit and trust
Premium Management consulting
Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool‚ called the BCG matrix
Premium Marketing Product management Management
BCG MATRIX CASE STUDY OF NESTLE BCG Matrix(Boston consulting Group ) • In the late 1960s the Boston Consulting Group‚ a leading management consulting company‚ designed a four-cell matrix known as BCG Growth/Share Matrix. This tool was developed to aid companies in the measurement of all their company businesses according to relative market share and market growth. Conti… • The BCG Matrix made a significant contribution to strategic management and continues to be an important strategic
Premium Strategic management Management consulting Chocolate
INTRODUCTION: Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred India’s White Revolution‚ which made the country the world’s largest producer of milk and milk products. In the process Amul became
Premium Milk Butter
information given in the case‚ we came to know about that Gopaljee uses a very small scale supply and distribution model. The basic product that they use is milk. So the base of their supply and distribution model starts from farmers. From the figure shown above‚ Gopaljee collects their required amount of milk and takes those to their plant for processing. After the internal operations of processing and packaging they directly take their final product to the retailer stores
Premium Supply chain Distribution Marketing