DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
Premium Marketing Strategic management
Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
Premium Marketing Retailing Shopping mall
Strategic Management BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park‚ Jalan Ki Hajar Dewantara‚ Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled
Premium Strategic management Coca-Cola Marketing
The BCG Matrix is a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant’s Group in the early 1970s. To establish long term value creation‚ a company should have a portfolio of products that contain both high growth products in need of cash inputs and low growth products that generate a lot of cash and use this information to improve it. The basic idea behind it is that the bigger the market share a product
Premium Marketing Strategic management
Enquiry Topic: Can Standard Chartered Hong Kong Marathon promote Hong Kong people’s participation in running as an exercise? A. Problem Definition The Standard Chartered Hong Kong Marathon (SCHK Marathon) is a yearly held major sports event in Hong Kong. Gaining high acceptability both locally and globally‚ it has been awarded the “M mark” event by the Major Sports Events Committee of Hong Kong since 2004.[ Major Sports Events Committee http://mevents.org.hk/en/events_marathon.php] It was also
Premium Obesity Hong Kong Physical exercise
ABSTRACT Aim Successful ageing is a worldwide discussion topic‚ but its definition is diverse and controversial. This study aimed to explore the meaning of successful ageing from the perspective of elders in Hong Kong‚ and to compare their attributes with those identified in the literature. Methods Qualitative in-depth interviews on the perspectives of elderly persons were held with 4 participants aged above 60‚ recruited from a community medical center. Results All respondents
Free Old age Gerontology Sociology
Hong Kong is one of the busiest cities in the world. It is not only prominent as an Asian commercial center‚ but also famous for its air pollution‚ which haunts the lives of thousands of Hong Kong people and wastes billions of dollars of the government and the private sectors every year. It is an unchanging fact that air pollution in Hong Kong not only results in a waste of massive amounts of money‚ but also results in deterioration on the overall health standard of the Hong Kong population. No
Premium Air pollution
The topic of my paper is talk about the Hong Kong people’s identity before 1997 by analyzing a Hong Kong movie “A Better Tomorrow”. My research question is how signing the Sino-British Joint Declaration in 1984 lead the Hong Kong people identify themselves as Hong Kongers Thesis statement: The period from the Sino British Joint Declaration of 1984 to the handover in 1997 was an era of change in Hong Kong. Hong Kong people was facing a lot of problems during the transitional period and one of the
Premium Hong Kong
Challenges of Hong Kong Luxury Hotels Facing Nowadays Hong Kong‚ as a Special Administrative Region of China‚ is a popular destination for travelers from Mainland China and also other countries (Tasci‚ & Denizci‚ 2010). Tourism is one of the pillar industries of Hong Kong’s economy‚ and has made significant contribution in recent decades. One of the main elements of this rapidly growing industry is the hotel industry‚ which is also flourishing in Hong Kong with plenty of hotels for visitors. However
Premium Hospitality industry Hotel Generation Y
Why did Hong Kong Fall so Easily? Hong Kong is world widely known for being the world’s financial hub and for being the world’s richest city; most people don’t know that before being a financial city‚ it had a rich history behind it. It went through one of the greatest‚ harshest wars in history‚ the Second World War. There are many reasons why the Japanese were so successful in capturing Hong Kong; they invested most of their money into the Japanese Army. While they had latest guns and weapons
Premium Hong Kong World War II Winston Churchill