society. So through text‚ Hong Kong food literature‚ traces of different authors‚ we can have a more consummate understand on the situation of Hong Kong society. Moreover‚ Hong Kong is an international city; also it is a decolonized place of Britain. The characteristic of Hong Kong culture‚ the identity of Hong Kong citizen is always a hot topic. In the decade‚ post-modern has become a new verb to describe Hong Kong. So‚ this treatise is going to find out if Hong Kong is in post-modern period and
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BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
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4 Visual Merchandising 4. Recommendation 5. Conclusion 6. References 1 2 2 3 6 7 8 8 9 11 12 13 14 23 24 Appendices 26 Executive Summary In Hong Kong‚ the concept of sustainability is not popular in the retailing industry‚ especially in the store design. Therefore‚ this report is to study the sustainability of retailing in Hong Kong about the store design. Firstly‚ the literature review explains that what sustainability and store design is. Sustainability is defined as the ability
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help provide the proper service quality in customer service sector and then apply to her future career. 1.2 Reason for choosing the airline industry Airline industry is a field which needs to handle people from all over the world especially in Hong Kong which is an international city. So‚ choosing the airline industry for the topic is because the service quality is very important in this industry. Due to the dynamic environment and increasing demand of better service from the customer‚ it is a
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QUESTION 1 Product portfolio analysis can be used to examine products and brands in an organization. Examine the brands of Bidco Oil Company using the Boston Consulting Group (BCG) matrix. INTRODUCTION The BCG Growth-Share Matrix is a portfolio-planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970 ’s. It is based on the observation that a company ’s business units can be classified into four categories based on combinations of market growth and market
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Sales and selling strategy analysis: Prestige Watch – Omega Watch Hong Kong Introduction Over the past decades‚ wearing prestige watch has been a sign of being successful and wealthy‚ together with wearing jewelries and riding luxury vehicles. Omega watch‚ being one of the most representative prestige watch brands under the world’s top watch manufacturing group‚ Swatch Group‚ this article discussed the current sales approaches‚ forces and difficulties. It concluded with appropriate actions
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Case Study Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan Analysts: Bian Min‚ Luo Min‚ Wang Hongyu‚ Zhu Haidong Syndicated loan‚ with two or more bank lenders and a single set of legal documents‚ have gained tremendous popularity among corporations to finance their projects. This report aimed at evaluating the process by which Chase Manhattan Bank (“Chase”) syndicated the HK$3.3 billion Hong Kong Disneyland financing. To begin with‚ a detailed analysis of the first-round
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traveling in Hong Kong” in more cities in China. China people are attracted by the reputation of “Shopping Paradise” in Hong Kong and they have high consuming power‚ so more people from China will come to Hong Kong for traveling. The sales of the air tickets will increase as the turnover of airline from cities in China to Hong Kong increase. - China and Taiwan started the direct flights policy in 2009‚ and more cities in China will launch the direct airlines to Taiwan‚ so Hong Kong can’t enjoy
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Social security had been developed in Hong Kong as a public commitment since the 1970s. The Comprehensive Social Security Assistance Scheme (CSSA) is one of the social welfare programs in Hong Kong‚ which aims to provide a safety net for those who cannot financially support themselves to meet the basic needs. With the low birth rate in Hong Kong‚ the immigrants from Mainland China has formed a significant proportion Hong Kong’s total population. According to the Census and Statistics Department‚
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The Star‚ the Dog‚ the Cow and the Question Mark A Perspective titled "The Product Portfolio" introduces the growth-share matrix. This framework categorizes products within a company’s portfolio as stars‚ cash cows‚ dogs‚ or question marks according to growth rate‚ market share‚ and positive or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. Question Marks Question marks are products that grow rapidly and as a result consume large amounts
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