MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 0. INTRODUCTION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA 1. Background of the Study 2. Statement of the problem 3. Objective of the Study 4. Research Hypothesis 5. Scope of the Study 6. Significance of the Study
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at some point in their lives. Today the pharmaceutical industry is one of the biggest industries in the United States. The industry experienced a rapid growth rate (in the double digits) in the late 20th century which has now dropped into the single digits (Mullins‚ 2007). The global demand is driven by factors such as a worldwide increase in elderly population and a rising quality of life in developing nations. Time Magazine listed Generic Pharmaceutical Manufacturing as one of the top ten fastest
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increasingly complex. No longer simply the domain of the warehouse manager or logistics director‚ supply chain management is viewed by most companies as a mission-critical element. In this special report‚ experts from Wharton and Boston Consulting Group (BCG) discuss strategies for maximizing the value of supply chains‚ avoiding inefficiencies‚ managing the omnipresent risk of disruption‚ and evaluating the pros and cons of supply chain enterprise systems. ‘You Can’t Manage What You Can’t Measure’: Maximizing
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Revista Produção Online v.10‚ n.4‚ dez. 2010 ISSN: 1676 - 1901 www.producaoonline.org.br ---------------------------------------- LINKING PARETO ANALYSIS WITH BCG MATRIX TO DEFINING OF PRODUCT STRATEGIES IN TWO FAST FOOD STORES Sebastião Décio Coimbra de Souza Pablo Escáfura Matos Lobo Carlos Henrique Poppe Manhães Abstract The management models and product strategies compatible with the standard of current competition in certain markets are factors that affect the competitive
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breach the University’s regulations. Signature: …… Date: ……… GRADED ASSIGNMENT.3. The need to manage cash flow provided the impetus for the Boston Consulting Group (BCG) to design the matrix in 1970‚ which has since become one of the most widely used portfolio analysis models. Companies use BCG analysis in brand marketing‚ product management‚ portfolio and strategic management to help them develop their various businesses or products. It involves classifying products into four (4)
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PHARMACEUTIC ALS INDUSTRY ANALYSIS GROUP MEMBERS: MANVI KARTHIKEYA VAMSI VINOD INDUSTRY ANALYSIS The Indian Pharmaceutical industry today is in the front rank of India’s science based industries with wide range capabilities in the complex field of drugs and technology. MARKET SIZE It ranks 4th in the world pertaining to the Volume of sales. Estimated worth of Indian Pharmaceuticals Industry is US$ 6 billion Almost 70% of domestic demand for bulk drugs is catered by Indian Pharma Industry
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deals with the following steps:- 1. Lab testing of pharmaceutical ingredients 2. Manufacturing of tablets (Granulation and Compression) 3. Coating of Tablets 4. Lab testing of tablets 5. Packaging and Sealing Lab Testing of Raw-Materials (pharmaceutical ingredients) The tests and assays described are the official methods upon which the standards of Pharmacopoeia are based. Alternative methods of analysis may be used for control purposes‚ provided that the methods
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Group (BCG) Modal Hello students! After having an understanding of what an SBU is you also need to now how do the companies select a particular strategy for which they need to analyze their SBUs? There is a matrix given by the Boston Consultancy Group‚ which can be used by the companies for the purpose of analysis‚ which will be discussed in this lesson‚ and also how useful it is. BCG Model The BCG Matrix‚ named after the Boston Consulting Group (BCG)‚ is perhaps the most famous 2x2 matrix. The
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Three brothers‚ Robert Wood Johnson‚ James Wood Johnson and Edward Mead Johnson‚ found Johnson & Johnson in 1886. Johnson & Johnson (J&J) is a global American pharmaceutical‚ medical device and consumer packaged goods manufacturer. The corporation’s headquarters is located in New Brunswick‚ New Jersey. Johnson & Johnson‚ together with its specific divisions‚ engages in the research and development‚ manufacture‚ and sale of various products in the health care field worldwide. Its Consumer segment
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1.Intro: A pharmaceutical drug (medicine or medication and officially medicinal product) is any chemical substance formulated or compounded as single active ingredient or in combination of other pharmacologically active substance‚ it may be in a separate but packed in a single unit pack as combination product intended for internal‚ or external or for use in the medical diagnosis‚ cure‚ treatment‚ or prevention of disease. 2. History: The development of small molecule therapeutic agents for
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