Carnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social‚ Cultural‚ Demographic‚ and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government‚ Legal‚ and Political Forces 13 Internal Operations Strengths and Weaknesses 16 Management
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vacation provider at land and at sea. Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets‚ all at an outstanding value unrivaled on land or at sea. Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both land and at the sea.(1‚2‚3‚6‚7) We provide the best travel experiences that cater
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The Star‚ the Dog‚ the Cow and the Question Mark A Perspective titled "The Product Portfolio" introduces the growth-share matrix. This framework categorizes products within a company’s portfolio as stars‚ cash cows‚ dogs‚ or question marks according to growth rate‚ market share‚ and positive or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. Question Marks Question marks are products that grow rapidly and as a result consume large amounts
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Star: Star denotes high market growth and high relative market share in the industry. This position defends when the organization invest large amount in this segment. There is decrease in the growth when compared to last year‚ so this is the reason scooter comes under star category. Cash cow: Cash cow denotes low market growth and high relative market share in the industry. In moped sector it is the major contribution to the market share because moped have more advantages like low cost when compared
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Marketing Critique: BCG Matrix Your Name Here Table of Contents Introduction 3 Concept Overview 3 Functional Critique 5 Intellectual Critique 6 Ethical Critique 7 Political Critique 8 Conclusion 8 Bibliography 9 Introduction This paper will attempt to provide a broad critique of the Boston Consulting Group Matrix in light of the ideas of Hackley (2009). In his book Marketing:A Critical Introduction‚ Hackley presents a framework for analysing marketing models. He suggests
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Boston consulting group (Boston Matrix) Company’s name: ChopChop (international chocolate producing company) Industry name : Confectionary ( Chocolate products ) Headquarters: Russia. ( Moscow ) Company introduction: Our company was established for more than 8 years since 2006‚ and it has recently developed to be one of the strongest international enterprise of chocolate industry of the world. We are the chocolate producing company‚ producing many varieties of chocolate. However‚ we has considered
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BCGStudy of BCG Matrix A well-known portfolio management tool‚ BCG Matrix is used in product life cycle theory. Each product goes through different stages‚ represents a different profile of risk and return. BCG matrix is generally used to prioritize which products within company product mix get more funding and attention. It classifies the products in 4 four categories based on combinations of market growth and market share relative to the largest competitor. Having a balanced product portfolio
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Vermont teddy bear offer three separately manages brands: Vermont teddy bear (VTB)‚PajamaGrams‚ Calyx flowers though four different channel (retail‚ mail‚ phone‚ web).The receive high demand on Valentine’s day‚ Christmas and mother’s day. Their primary target is men in the age group of 18-54 who order last minute gifts to their girlfriends‚ wives‚ or mothers. VTB seeks to differentiate from other gift delivery services by offering a top quality customized product which can be delivered at their
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Stars I have categorized iPhone and iPod in Star category which means they both need further investment in product development and there are greater opportunities available in the marketfor growth. Latest figures reveal that the growth rate for iPods is currently 28% and for thoseof iPhone’s its 48%.Apple enjoys 60% more market share in iPod than its closest rivalScandisk in the market. In iPhone’s‚ Apple is not the market leader but has 28% market sharewhere manufacturer of Blackberry RIM has 41%
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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