BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations “business portfolio”. The composition of the portfolio can be critical to the growth and success of the company. The BCG matrix considers two variables‚ namely.. N MARKET GROWTH RATE N RELATIVE MARKET SHARE The market growth rate is shown on the vertical (y) axis and is expressed as a %. The range is set somewhat
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1-4. In what ways does Amazon‚ as a company‚ evidence the willingness and ability to collaborate? As we discussed in class‚ collaboration is the activity of two or more people working together to achieve a common goal‚ product‚ or service. Collaboration with competing firm is a critical aspect to Amazon’s business model. In late 2007‚ with the introduction of the Kindle e-reading device According to Science daily‚ Amazon’s collaboration with competing firms such as Apple allows iPad consumers to
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little or no cost to you. The typical 2014 university student has grown up with the World Wide Web and eCommerce and takes these services for granted. For its part Amazon recorded revenues of $17.09 billion dollars in 2013 but for all that activity‚ the company did not yield a profit. According to its founder and CEO Jeffrey P. Bezos‚ Amazon strives to be the retailer of choice for all things and for all people globally. To this end‚ Amazon’s profit margins on most products are razor thin and its business
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How do you describe the competitive risk in Amazon’s environment as Wal-Mart‚ Barnes and Noble‚ and other retailers strengthen their online offerings? Having the most of the services that Amazon provides myself it is my go to place for every time I am trying to make a purchase. In my opinion‚ since Amazon has established a great amount of customers and being the one of the most organized and friendly online place where you can purchase practically anything‚ it will be hard for other competitors
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the first company to offer the greatest selection of “books‚ CDs‚ videos‚ DVDs‚ electronics‚ toys‚ tools‚ home furnishings and housewares‚ apparel‚ and kitchen gadgets.” Amazon had also begun getting into the retail business by selling products offered from companies such as ToysRUs‚ Target‚ Borders‚ Hotwire‚ and many more. Amazon strived to “set the standard for web businesses. The site was intended to become as user friendly as possible with the ability to match needs to all sorts of customer bases
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To begin with‚ BCG is the acronym for Boston Consulting Group—a general management consulting firm highly respected in business strategy consulting. BCG Growth-Share Matrix (see figure 1) happens to be one of many of BCG’s strategic concepts the organisation developed in the late 1970s‚ and is being taught at leading business schools and executive education programmes around the world. It is a management tool that serves four distinct purposes (McDonald 2003; Kotler 2003; Cipher 2006): it can
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later discovered the vast potential of the Internet and started coming up with other products to sell. He started off with just half a million in 1995 and went up to 1‚640 millions by 1999. Amazon targeted the local traditional retailers that wished to develop online retailing capabilities. However‚ by 2001 amazon was at the brink of bankruptcy. The company grew exponentially and went from selling books and music’s to software’s‚ house supplies‚ toys‚ and electronics. It was responsible for distribution
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The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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If you buy a book in print at Barns and Noble no one is going to come into your house and remove the book from your bookshelf. As long as Amazon continues to focus on increasing selection of products‚ availability of the products‚ lowering prices‚ and providing a great product and/or service are prime foundations of its long-term growth strategy. 3. Amazon is continuously looking for new markets to exploit. As CEO Bezos addresses the strategic opportunity of delivering streaming video‚ he calls
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BCG ANALYSIS OF PUBLIC BANK The Boston Consulting Group (BCG) matrix is a tool that used to evaluate strategic business units. It is organizes business by two dimension‚ the business growth rate and market share. The growth rate is use to show how rapidly the entire industry is increasing and the market share is whether a business unit has a larger or smaller share than its competitors. The combination of market share and business growth rate have provides four categories to determine the SBUs
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