MARKETING Godrej Consumer Products features in the Top 25 list of Great Places to Work (survey conducted by GrowTalent in association with Business World) for four years in a row. Lifetime Achievement Award for Godrej Industries from CHEMEXCIL‚ the Basic Chemicals Pharmaceuticals and Cosmetics Exports Promotion Council. THE FOUR P’S OF MARKETING The Four P’s In the early 1960s‚ Professor Neil Borden at Harvard Business School
Premium Marketing
Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS (high growth‚ high market share) - Stars are defined by having high market share in a growing market. - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept‚ Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth‚ low market share) - These products are in growing markets but have low market share. - Question
Premium Strategic management Marketing
Delivering the Goods – Godrej Consumer Products Story Godrej Consumer Products supply-chain has adopted replenishment philosophy like first nature – a story that has many takeaways for Indian consumer goods companies. And the man in the thick of the action is rakesh Sinha‚ Chief operating offi cer (Marketing & operations)‚ GCPL. Aanand Pandey reports. If you are an FMCG supply-chain buff‚ then Godrej Consumer Products (GCPL) is where the action is at the moment. The reason: Godrej group has been
Premium Supply chain management Fast moving consumer goods
Product Life Cycle Stage of Godrej Chotukool The product life cycle may be broadly described as follows: 1. Introduction: This stage is characterised by Low competition‚ efforts to educate consumers about the product‚ trials and free samples. 2. Growth: This stage is characterised by mass promotions and attempts to differentiate the product from that of competitors. 3. Maturity: In this stage‚ firms focus on finding new target segments and creating value additions. 4. Decline:
Premium Marketing
LEVIS SWOT ANALYSIS SWOT analysis empowers firms to identify elements that need to be taken into account when developing marketing and corporate strategy. Strengths and Weaknesses are in-house factors that are controllable by the organization. Opportunities & threats are outside factors‚ which are uncontrollable by the organization. According to Kotler and Armstrong‚ SWOT analysis involves a distillation of the findings of an internal and external inspection that lures attention‚ from a strategic
Premium Marketing Strategic management SWOT analysis
Management BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park‚ Jalan Ki Hajar Dewantara‚ Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (a
Premium Strategic management Coca-Cola Marketing
BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
Premium Milk
construct a BCG model for a company having multiple business org. and discuss the following strategies with example: 1) Market penetration 2) Market development 3) Product development 4) diversification ii : discuss related diversification and unrelated diversification. Here we construct BCG model for Unilever brand. Company’s mission: “we meet everyday needs for nutrition‚hygine and personal care with brands that help people feel good‚look good and get more out of life.” What is BCG model? The
Premium Marketing Product management Innovation
BCG Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo
Premium Management consulting Strategic management Stock market
Boston matrix (BCG matrix) At the end of the 1960s‚ Bruce Henderson‚ founder of the Boston Consulting Group‚ BCG‚ developed his portfolio matrix. The effect on the business world was dramatic. Henderson first came up with the concept of an experience curve‚ which differs widely from the learning curve‚ a concept formulated many years before and which states that staff productivity increases according to the number of times a particular work task is carried out. The experience curve does not have
Premium Strategic management Brand