BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations “business portfolio”. The composition of the portfolio can be critical to the growth and success of the company. The BCG matrix considers two variables‚ namely.. N MARKET GROWTH RATE N RELATIVE MARKET SHARE The market growth rate is shown on the vertical (y) axis and is expressed as a %. The range is set somewhat
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Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool‚ called the BCG matrix
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Health & Fitness Industry Health and Fitness are a big aspect in the world today. This industry has had an incredible amount of growth over the past 30 years. The industry first became popular in the 1970 ’s‚ with the idea that it would not always be popular. "Most Americans rate their physical and emotional health as a top personal priority." This industry has two major demographic groups; The Boomers and the Gen Y generation. The main reason why the Industry has grown and is still growing is
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The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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BCG ANALYSIS OF PUBLIC BANK The Boston Consulting Group (BCG) matrix is a tool that used to evaluate strategic business units. It is organizes business by two dimension‚ the business growth rate and market share. The growth rate is use to show how rapidly the entire industry is increasing and the market share is whether a business unit has a larger or smaller share than its competitors. The combination of market share and business growth rate have provides four categories to determine the SBUs
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Health and Fitness is now one of the major concern areas across the world. Easy lifestyle is what we are moving towards. Very less of effort spent on most activities like‚ travel by motor vehicles‚ air-conditioned environment‚ ready-made food stuff‚ etc.Earlier humans used to hunt for their living‚ due to which their body had to undergo a lot of physical exercise. Every part of the body was exercised and the intake was more of natural substances.Today‚ we hardly do any of those. Even a simple 30
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Health and fitness‚ in general seem quite similar but they are not so. They are two different words symbolizing two different meanings. Health is the state of being free from illness or injury whereas fitness is considered a measure of the body’s ability to function efficiently and effectively in work and leisure activities‚ to resist diseases‚ and to meet emergency situations. From a young age it is preached that being healthy and fit are critical to having a strong long life‚ however the amount
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For many years there has been a debate between which is better for weight control and all around health and fitness‚ Cardiorespiratory Exercise or Weight Training. Many people tend to focus only on one aspect of the physical wellness. For example women‚ like myself may focus more on cardiorespiratory and flexibility training more so than Weight training. This is out of fear of injury‚ or the muscles becoming too bulky. Women tend to want to burn more calories‚ therefore they focus on exercises’ such
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To begin with‚ BCG is the acronym for Boston Consulting Group—a general management consulting firm highly respected in business strategy consulting. BCG Growth-Share Matrix (see figure 1) happens to be one of many of BCG’s strategic concepts the organisation developed in the late 1970s‚ and is being taught at leading business schools and executive education programmes around the world. It is a management tool that serves four distinct purposes (McDonald 2003; Kotler 2003; Cipher 2006): it can
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Limited 2005 • entered the Personal Care Business 2010 • launched its handrolled cigar • Sunfeast Yippee Product Profile Branded Apparel Hotel Cigarettes Incense sticks Personal care Safety Matches Agricultural Industry Information Technology Paper Boards Packaged Foods Stationery Branded Package Food
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