The Indian FMCG Industry Dinodia Capital Advisors September 2012 Index I. II. Executive Summary Market Overview – – – – Industry Overview Evolution of the Indian FMCG Sector Porter’s Five Forces Model SWOT Analysis Key Challenges Trends in the Industry Growth Drivers Government Policies Major Segments III. Industry Analysis – – – – – IV. Investments in the Sector – Recent M&A Deals – Recent Private Equity Deals V. Major Players – Major Players – Common Stock Comparison
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Ansoff matrix The Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff’s product/ market matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The traditional four box grid or matrix Ansoff model Alternative Ansoff style matrix A revised version of the Ansoff matrix featuring a 3×3 or nine box grid or matrix. History – The Product / Market Matrix Igor
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Influence of Packaging on Base of the Pyramid consumers with reference to FMCG industry in India Abstract Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale‚ and product packaging has been found to play a strategic role in seven of the ten
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The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCGs have a short shelf life‚ either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat‚ fruits and vegetables‚ dairy products and baked goods –
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Index FMCG Industry FMCG stands for Fast Moving Consumer Goods. FMCG products are also known as consumer packaged goods. These goods are generally replaced within a year. This sector is the fourth largest sector in the economy and contributes to 3 million employment opportunities. This industry is characterised by well established distribution network‚ high penetration levels‚ low per capita consumption and intense competition between organised and unorganised segments. The total FMCG market is
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An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently
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Chapter 4: Industry Analysis: Indian FMCG Sector 164 Chapter 4: Industry Analysis: Indian FMCG Sector 4.1 Introduction to Economy 4.2 Indian Economy 4.3 Indian FMCG Sector 4.4 Indian FMCG Sector 165 Chapter 4.1: Introduction to Economy 1. Introduction 2. Evolution of Economy 3. World Economies 4. Types of Economies 166 4.1: Introduction to Economy 1. Introduction An economy consists of the economic system of a country or other area‚ the labor‚ capital
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BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
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REPORT ON BENCHMARKING OF FMCG INDUSTRIES IN INDIA BY: SHASHANK CHAUHAN TABLE OF CONTENTS CONTENT PAGE NUMBER 1. Acknowledgements ………………………………………………02 2. Declaration……………………………………………………......03 3. Introduction……………………………………………………….05 4. Executive Summary………………………………………………06 5. Industry analysis………………………………………………….07 6. About industry……………………………………………………08 7. Structural analysis of Indian FMCG industry………………….. 08-09 8. Distinguish feature of Indian FMCG business…………………...09 9. Analysis of
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INTRODUCTION For the completion of this assignment i visited to Big Bazar‚ Kothrud‚ Pune to know the details about the FMCG products. In Big Bazar‚ I observed 20 moving and non moving FMCG Brands. However for the purpose of getting information I carried out the personal interview with the manager to kno the factors which are responsible for minimum and maximum sales of FMCG products. After the interview I recommended the manager how the customer satisfaction can be improved and how the sales can be
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