The Star‚ the Dog‚ the Cow and the Question Mark A Perspective titled "The Product Portfolio" introduces the growth-share matrix. This framework categorizes products within a company’s portfolio as stars‚ cash cows‚ dogs‚ or question marks according to growth rate‚ market share‚ and positive or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. Question Marks Question marks are products that grow rapidly and as a result consume large amounts
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Boston consulting group (Boston Matrix) Company’s name: ChopChop (international chocolate producing company) Industry name : Confectionary ( Chocolate products ) Headquarters: Russia. ( Moscow ) Company introduction: Our company was established for more than 8 years since 2006‚ and it has recently developed to be one of the strongest international enterprise of chocolate industry of the world. We are the chocolate producing company‚ producing many varieties of chocolate. However‚ we has considered
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Dog: Dog denotes low market growth as well as low market share in the industry. In this segment‚ the motorcycle is divided into three categories as economy segment which had increase in 7% when compared to last year. In executive segment‚ decrease in 1% when compared to last year. Market share came down when compared to last year‚ so this is the main reason that motorcycle comes under the category of dog. Star: Star denotes high market growth and high relative market share in the industry. This
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BCGStudy of BCG Matrix A well-known portfolio management tool‚ BCG Matrix is used in product life cycle theory. Each product goes through different stages‚ represents a different profile of risk and return. BCG matrix is generally used to prioritize which products within company product mix get more funding and attention. It classifies the products in 4 four categories based on combinations of market growth and market share relative to the largest competitor. Having a balanced product portfolio
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owing to its brand Image (made in America‚ superior quality‚ handmade) and its unique marketing idea (Bear-Gram). To better understand VTB’s current business model‚ let’s map it with the Michael Porter’s five force model in USA plush toy industry. 1. Bargaining power of suppliers: All the bears were cut‚ sewn‚ stuffed‚ and stitched in the USA except for some categories where the raw materials were purchased from all over the world. But since the USA’s strict consumer laws‚ the supplier had to provide
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these plants are producing yearly about 18 million tons of cement. The BCG Matrix of HP RELATIVE MARKET SHARE POSITION High Medium Low 1.0 0.50 0.0 High G +20 R STARS
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Stars I have categorized iPhone and iPod in Star category which means they both need further investment in product development and there are greater opportunities available in the marketfor growth. Latest figures reveal that the growth rate for iPods is currently 28% and for thoseof iPhone’s its 48%.Apple enjoys 60% more market share in iPod than its closest rivalScandisk in the market. In iPhone’s‚ Apple is not the market leader but has 28% market sharewhere manufacturer of Blackberry RIM has 41%
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QUESTION 1 Product portfolio analysis can be used to examine products and brands in an organization. Examine the brands of Bidco Oil Company using the Boston Consulting Group (BCG) matrix. INTRODUCTION The BCG Growth-Share Matrix is a portfolio-planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970 ’s. It is based on the observation that a company ’s business units can be classified into four categories based on combinations of market growth and market
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appliance‚ mobile search‚ cloud computing and internet advertising. This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then‚ another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze business portfolio by comparing relative ratio of one’s market share to the largest competitor’s in the industry. Google’s search
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the pages of your assignment and write your name‚ roll number and subject at the top of each page. (Detailed instructions/guidelines will be uploaded on portal) Note: Attempt any one question. ASSIGNMENT Questions 1 With the help of BCG Matrix (Boston Consultancy Group Matrix) of classifying the business of a firm into four distinct categories namely: Stars‚ Question Marks‚ Cash Cows and Dogs; please classify different products/ companies in the same industry. Questions 2 Please share the
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