The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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Global Wine War 2009: New World versus Old Case 1 Synopsis: Please provide a brief synopsis of the case. Discussion Questions: 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? By the Christian era‚ wine became part of the liturgical services and monasteries planted vines and builtwineries and the European
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Wine Pairings When considering a wine and food pairing‚ it is best to pick a wine that balances the natural flavors of the food. Spicy‚ flavorful food should be paired with a spicy‚ flavorful wine. On the other hand‚ a mild‚ neutral dish should be paired with a mild‚ neutral wine. Most beef dishes would be considered a fatty‚ flavorful dish‚ so they pair well with charismatic red wines like big Cabs and Zinfandels. Rich‚ creamy pasta sauce would be better suited to match with a rich Chardonnay
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What to expect in a BCG interview At BCG‚ we look for something beyond intellect. In the interview‚ we want to learn who you are as well as how you think. So each interview has two parts: the personal discussion and the case. The personal discussion is our way of getting to know you. There is no fixed format or agenda‚ but interviewers often focus the discussion on an experience or a period of your life. There is very little that can be done to prepare‚ so relax and use the time to help us get
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Type of wine Rose wine Character of the wine Dry‚ full bodied‚ typical flinty taste Food harmony (2 dishes) Seared cod with red wine sauce‚ Sautéed chicken with wild mushroom. Commercial argumentation This beautiful Pinot Noir opens up with very aromatic flavors. It is essential summer wines‚ easy to drink fresh and fruity. It has a lovely red fruit aromas with the smooth end. Cost& sale price 2009 Dôle Blanche‚ Charrat‚ Verteys Price: 14 Chf. References: Swiss Wine Growers Association
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Wine-making is essentially a chemical process. It involves a chemical reaction in which sugars are turned to alcohol and carbon dioxide in the presence of yeast. There are also many other chemical processes going on which affect the strength‚ appearance‚ colour and taste of the wine. Grape Ingredients Wine is made from grapes. In addition to water‚ grapes contain two different sugars: glucose and fructose‚ tartaric acid‚ malic acid‚ amino acids and a few other chemicals. The chemical processes of
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Fortified wines 9 April 2012 BAC-2126 Beverage Knowledge-II: Wines - Sujata Patil 1 Fortified wines • Definition – A fortified wine is a wine that is "fortified" with additional alcohol that’s been added to the base wine during fermentation‚ bringing the average alcohol content up around 17-20%. – Fortified wines can be either dry or sweet (with the middle-ground of medium-sweet or mediumdry covered in virtually all types of fortified wine categories). 9 April 2012 BAC-2126
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THE BCG MATRIX Introduction: * Imagine that you’re reviewing your organization’s products. You need to decide which ones you should focus investment on. * One of the products is doing well financially. However‚ demand has fallen‚ and this trend looks set to continue. * Another product is also doing well‚ but it’s in a new market‚ and needs a lot of cash to support it. Should you continue investing in it? * And another product is barely profitable‚ although its market is growing
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ban that is integrated in an integral alcohol policy. Alcohol advertising in Poland is subject to legislative regulations under the ‘The Act of October 26th‚ 1982 on Upbringing in Sobriety and Counteracting Alcoholism’ which ban an advertising for wine and spirits‚ based on the higher content of those beverages: “advertisement and promotion in the territory of the country of any alcoholic beverage shall be prohibited‚ except for beer”.
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Mission Executive Summary Palais Palate The mission of Palais Palate is to introduce a completely new culinary experience to the Toronto market‚ offering fine wines and expert pairing with artisan cheeses and other delectable foods‚ in a comfortable‚ casual‚ fun‚ upscale atmosphere featuring live music‚ in a prime location in Toronto. Objective We are seeking funding in the amount of $1.75 million in equity capital to purchase an existing restaurant operation (not the building/land)
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