BCG MATRIX‚ GE FOR A PRODUCT PORTFOLIO ERUKULLA SURESH -138919 SCHOOL OF MANAGEMENT‚ NIT WARANGAL SUBJECT: MARKETING ENVIRONMENT AND ANALYSIS ASSIGNMENT-2 SUBMITTED TO DR.RITANJALI MAJHI‚ ASSISTANT PROFESSOR‚ SOM ON 9TH OCTOBER 2013 ABSTRACT BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth
Premium Strategic management Investment Dimension
BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
Premium Strategic management
1 Marketing Study Of The Coca-Cola Company Group 1 Charis McWhorter William Chasteen Christina Davis Brian Gladney Jasmine Verden 2 Introduction The Coca-Cola Company operated as an “independent‚ local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively‚ they became known as the Coca Cola Enterprise Incorporation (Inc.). They began to offer stock‚ and stales instantly increased. Additionally‚ it merged with the Johnston Coca-Cola Bottling
Premium Coca-Cola Soft drink
Limitations of the BCG model. The BCG model is criticised for having a number of limitations (Kotler 2003; McDonald 2003): ➢ There are other reasons other than relative market share and market growth that could influence the allocation of resources to a product or SBU: reasons such as the need for strong brand name and product positioning could compel resource allocation to an SBU or product (Drummond & Ensor 2004). ➢ What is more‚ the model rests on net cash consumption or generation as the
Premium Marketing Economics Cash flow
From the case description‚ we know that Ashley is 13 years old‚ who recently disclosed to one of the teacher’s from school that she is scared of her mum’s boyfriend who entered into the bath when she was in the bath making sexual remarks . Ashley is concerned that herself and her mum could be exposed at some risks if this information will be passed on. The focus of the assessment must be Ashley‚ whether the situation could be a potential risk or unmet needs ‚or even both of them. In order to be
Premium Family Marriage Parent
Ashley Graham has been a model for sixteen years and has struggled with how the fashion industry deals with the size difference of models. In 2003 she was signed on to Ford Models‚ and last year in 2016 she became the first plus size model to be on the cover of a Sports Illustrated Swimsuit issue. In 2010 Lane Bryant came out with an ad titled‚ Not what Mom Would Wear‚ which was rather controversial; it consisted of shots of Ashley in different lingerie‚ preparing for a date. Television stations
Premium Woman Advertising Mass media
The Ashley Treatment Ashley is a nine-year-old girl with the mental age of a three-month-old. Her condition means she will never walk‚ talk or even roll over. She is totally helpless without the devotion and care of her parents. In 2004 her parents decided to medically intervene with puberty. Along with hormone doses to limit her growth‚ Ashley ’s parents also decided on surgery to block breast growth and had her uterus and appendix removed. I am going to give the arguments for and against this
Premium Family Ashley Treatment Pregnancy
Monica Ashley’s case is a very conclusive example of how the correct use of power and influence in management is as important as‚ and sometimes even more important than‚ having all the right answers and being able to back them up with data. Monica Ashley is a brilliant employee‚ and a very good Project Manager. She deserves a lot of credit for being able to complete the project‚ even though she has been removed towards the end. Her ability to concentrate on her work in a hostile environment is admirable
Premium Microprocessor Management Power
Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
Premium Marketing
BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
Premium Marketing Strategic management