BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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Motorola Inc. Company overview: Motorola is a leading provider of wireless communication devices‚ Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg‚ Illinois. Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena. It has a strong global presence with centers in over 70 countries and is named as one of America’s Most Admired Companies
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ALPER KILIC MOTOROLA CASE Stage 1: Identifying and evaluating the need for change Motorola’s strategy was to invent exciting new technologies and then create new markets around them.The company prospered as it executed this strategy in an era of economic growth with virtually no competitive threat in its principal markets. The late 1990s‚ however‚ introduced a new reality when competitors began to bring new products and technologies to market more quickly than Motorola‚ and subsequently
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construct a BCG model for a company having multiple business org. and discuss the following strategies with example: 1) Market penetration 2) Market development 3) Product development 4) diversification ii : discuss related diversification and unrelated diversification. Here we construct BCG model for Unilever brand. Company’s mission: “we meet everyday needs for nutrition‚hygine and personal care with brands that help people feel good‚look good and get more out of life.” What is BCG model? The
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BCG Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo
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CASE 7- MOTOROLA What salient opportunities and threats exist in Motorola’s external environment? Observing the history of Motorola‚ they have this wide variety of products that they offer to different kinds of market. This strategy of Motorola will only be dealing in the development of the latest technology‚ gadgets and mobile phones by proper research and development. They have this strong promotional strategy by which they are using different tools that attracts customers towards the thrilling
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1.0 Introduction Motorola Inc. was established at 1928. The products are divided into two independent public companies‚ Motorola Mobility and Motorola Solutions on January 4‚ 2011. The company entried into the mobile radio communications area by the initial car radio‚ after developing it becomes to be one of the largest electronics corporation in the United States. 2.0 Planning 2.1 First step The basic principle of Motorola Inc. is to increase the market share. So they began the international
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Boston matrix (BCG matrix) At the end of the 1960s‚ Bruce Henderson‚ founder of the Boston Consulting Group‚ BCG‚ developed his portfolio matrix. The effect on the business world was dramatic. Henderson first came up with the concept of an experience curve‚ which differs widely from the learning curve‚ a concept formulated many years before and which states that staff productivity increases according to the number of times a particular work task is carried out. The experience curve does not have
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Strengths: Well respected and globally accepted brand in the strategy consulting domainBCG‚ over the years has cultivated and built up a reputation for itself and a corporate brand which has become almost synonymous to strategy consulting. In the process‚ BCG has pioneered some path breaking ideas and concepts in the strategy consulting domain that provided innovative frameworks and solutions to address the needs and problems of business community. The company’s focus on conceptual‚
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Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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