Question 1 1.1 The BCG Matrix is still viable and usable in today’s world and is still a significant tool used by businesses. The BCG Matrix looks at the impact an investment will have on the company. The BCG Matrix works on two axis‚ Namely the vertical and horizontal axis. The vertical axis will indicate the growth rate and the horizontal represents the market share. The matrix assumes that a company must focus on its mature markets and form a strong competitive position in the market ultimately
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The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics |
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and external strengths‚ such as customer rapports. The strength of Levis company contains: - Levis are expertise in the jeans industry Levis enjoys high brand equity. In the sense that people around the world know about the brand Levis. Diversity Levis follows a great customary quality Finance and access to industrial market Wide Distribution channel and global sourcing Levis product are exclusive and innovative Known as durable products Weaknesses are internal factors that could stop or slow down
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Political Science M.Marks:75 Time: 2 [pic] Term : 1st Unit :I Indian Constitution at work: 1. Making of the constitution: why do we need constitution? What does a constitution do? Who made our constitution? How did the country’s partition affect the working of the constitution assembly? What were the sources of constitution? 7.Marks 2. Fundamental Rights: Why do we need for a bill of rights in the constitution:?What are the fundamental rights provided by the constitution? Why
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A Study to improve the standard of Record keeping of Patients in Hospitals B.Sambath Kumar‚Research Scholar‚Sathyabama Uiversity‚Chennai‚Tamil Nadu‚ E-Mail : sam_kumar06@yahoo.co.in ‚Dr.S.S.Rau‚Registrar Sathyabama University‚Chennai‚Tamil Nadu‚ E-Mail : ssrau@rediffmail.com. Abstract Hospital Information System (HIS) is vital to decision making and plays a crucial role in the success of the organization. Computerization of the medical records and documentation has resulted in efficient
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Management BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park‚ Jalan Ki Hajar Dewantara‚ Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (a
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
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Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS (high growth‚ high market share) - Stars are defined by having high market share in a growing market. - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept‚ Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth‚ low market share) - These products are in growing markets but have low market share. - Question
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Introduction to Durable goods Durable goods are those which don’t wear out quickly‚ yielding utility over time rather than at once. Examples of consumer durable goods include electronic equipment‚ home furnishings and fixtures‚ photographic equipment‚ leisure equipment and kitchen appliances. They can be further classified as either white goods‚ such as refrigerators‚ washing machines and air conditioners or brown goods such as blenders‚ cooking ranges and microwaves or consumer electronics such
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