BCG Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo
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Sociological Group Matrix Schaefer (2011) defines a group as any number of people with similar norms‚ values‚ and expectations who interact with one another on a regular basis (p. 111). Complete the Social Group Matrix by identifying and describing the relationship between yourself and the members of any social group you are a part of. Group description Identify the group. The group has a lot of my friends and family along with other people that are related to them in some kind of way. They are
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Boston matrix (BCG matrix) At the end of the 1960s‚ Bruce Henderson‚ founder of the Boston Consulting Group‚ BCG‚ developed his portfolio matrix. The effect on the business world was dramatic. Henderson first came up with the concept of an experience curve‚ which differs widely from the learning curve‚ a concept formulated many years before and which states that staff productivity increases according to the number of times a particular work task is carried out. The experience curve does not have
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The Boston consulting group is a global management consulting firm serves as an advisor to clients in the private‚ public‚ and non-for-profit sectors across the world. Now‚ the Boston consulting group is private company with more than 75 offices in 43 countries and recorded revenues $3700 million in 2012. The headquarter of the Boston consulting group is in Boston and employed 6200 consultants. The company was founded by Bruce D. Henderson in 1963 as a division of the Boston sage deposit and trust
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Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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Concept An introduction to the management basics The n x The Boston Consulting Group came up with several well-known strategic concepts under its inspirational founder Bruce Henderson. The most famous is the Boston Matrix. U ntil the 1960s‚ models were the impenetrable domain of economists. The man who can be largely credited with bringing business models into the mainstream was Bruce Henderson (1915-92)‚ an Australian engineer who worked as a strategic planner for General
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Côte d’Ivoire Ivory Coast is located on the south coast of West Africa. It is bound by Liberia and Guinea to the west‚ Mali and Burkina Faso to the north‚ Ghana to the east and the Atlantic Ocean to the south. Côte d’Ivoire‚ also known as the Ivory Coast or officially the Republic of Côte d’Ivoire‚ is a country known for it’s cocoa production. The exact coordinates are 6.8500° N‚ 5.3000° W. It’s poulation is 20.6 million people. The southern Ivory Coast forest is a typical rain forest;
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BCG Matrix of Hindustan Unilever regarding its Products with proper reasons for the same BCG Matrix of Hindustan Unilever [pic] BCG analysis is mainly used for Multi Category / Multi Product companies. All categories and products together are said to be Business portfolio. Thus‚ the various entities of your business portfolio may move forward by a different pace and with a different strategy. The BCG analysis actually helps you in deciding which entities in your business portfolio are actually
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My Element: Gold Origin of name: From the Old English word geolo (yellow) Symbol: Au Atomic Number: 79 Atomic Mass: 196.96655 amu Group/section: Gold is element number 79 found in group 11 period 6 Electron configuration: [Xe] 4f14 5d10 6s1 Valence electrons: 1 Physical or chemical properties: Color: gold Crystal Structure: Cubic Density at 293 K: 19.32 g/cm3 Melting Point: 1064.43 °C (1337.5801 K‚ 1947.9741 °F) Boiling Point: 2807.0 °C (3080.15 K‚ 5084.6 °F) Number of Neutrons: 118
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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