GUAYAQUIL-ECUADOR APPLIED MANAGEMENT CASE ANALYSIS “LUFTHANSA 2003: ENERGIZING A DECADE OF CHANGE” INTEGRANTS: IVÁN CARO SAMUEL JARAMILLLO KARLA MANOSALVAS ANALY VILLAFUERTE FERNANDO MARRIOTT LEONARDO SORIANO LUFTHANSA´S BACKGROUND: Lufthansa had become one of the most robust airlines and top aviation groups in the world. Lufthansa is the largest airline located in Europe in terms of passengers carried. In the 1980s‚ Lufthansa pursued a policy of rapid fleet expansion based on the
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Executive Summary Lufthansa CEO Herr Ruhnau was under-fired for his hedging decision on the purchase of 20 Boeing aircrafts which cost Lufthansa an additional DM 225M back in Jan. 1985. Some criticisms are valid to a certain degree given the strict covenants and guidelines Ruhnau had to work against however others are base-less such as forcing Ruhnau to step down as CEO. This case analysis will discuss the hedging alternatives Ruhnau considered‚ the decision that was made‚ an analysis of the criticisms
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Lufthansa: Going Global‚ but How to Manage Complexity Strayer University Business Administration Capstone – BUS 499 #004016 September 5‚ 2010 Describe the type of international strategy the company has chosen. An international strategy is a strategy through which the firm sells its goods or services outside its domestic market (Hitt‚ Ireland & Hoskisson‚ 2009). Lufthansa tends to follow a transnational strategy that will help grow the company internationally and in their own country. Since
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Lufthansa Case Study Lufthansa Case Study I. External Analysis: Several large scale‚ interrelated conditions have affected the airline industry over the past several years in such a manner that every carrier has had to respond in order to remain viable and competitive. a. Environmental Analysis: The international war on terror‚ with its attendant rising cost of oil has created havoc in a number of ways (Lufthansa Annual Report‚ 2004). Rising costs have resulted from the increase
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Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
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Lufthansa; An analysis of SWOT and KSF’s Table of contents: 1.0 Terms of reference: 2.0 Procedure: 3.0 Findings: 3.1 SWOT: 3.1.1: Strengths: 3.1.2 Weaknesses: 3.1.3 Opportunities: 3.1.4 Threats: 3.2 KSF’s: 3.2.1 KSF by industry: 3.2.2 KSF by Organisation: 3.2.3 KSF by Customers: 4.0 Recommendation: 5.0 Conclusion: 6.0 Bibliography: 7.0 Appendix A – Critical Source Evaluation 1.0 Terms of reference: This is a 1000 word report by me analysing the Strengths‚ Weaknesses‚ Opportunities‚ Threats
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Lufthansa: Going Global‚ but How to Manage Complexity Chrissy L. Cash Professor Barry Adkins Senior Seminar in Business September 5‚ 2010 Describe the type of international strategy the company has chosen. This international business strategy is considered a combination of multi –domestic and global strategies (Hitt‚ 2009). A transnational strategy offers the benefits inherent in both global and multi-domestic strategies. Under this strategy each business component of Lufthansa
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BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
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to breach the University’s regulations. Signature: …… Date: ……… GRADED ASSIGNMENT.3. The need to manage cash flow provided the impetus for the Boston Consulting Group (BCG) to design the matrix in 1970‚ which has since become one of the most widely used portfolio analysis models. Companies use BCG analysis in brand marketing‚ product management‚ portfolio and strategic management to help them develop their various businesses or products. It involves classifying products into four
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LUFTHANSA: TO HEDGE OR NOT TO HEDGE 1. If the DM/US$ exchange rate were 2.4DM/US$ in January 1986‚ what would be the all in cost of the aircraft purchase under each alternative? What would be the all in cost of the aircraft purchase under each alternative if the exchange rate were 3.4DM/US$? Consider both fully hedging the cost and hedging exactly one half of the cost (why may you only want to hedge part of the purchase price?). 1. Do nothing and wait and see what the exchange rate is like
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