The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics |
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BCG MATRIX FOR NESTLÉ BANGLADESH LIMITED SBUs INTRODUCTION Strategic business unit (SBUs) a single business or collection of related business that can be planned separately from the rest os company‚ with its own set of competitors and a manager who is responsible for strategic planning and profit performance. Question Marks- Build Strategy‚ Stars-Hold Strategy‚ Cash Cows-Harvest Strategy‚ Dogs-Divest Strategy. In the commercial arena‚ the choice of an effective strategy is perhaps the most important
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| | |PTCL | |An analysis on how PTCL evolve as an aggressive competitor after the change of its management. | | Table of Contents 1. Introduction 2. PTCL...Before Merger: a. Vision b. Organizational Structure i. Centralization
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1. Introduction: Pakistan Telecommunication Company Limited (PTCL) is a mega corporation and a leading telecommunication authority in the State of Pakistan. The corporation provides and enforces policies for the telephonic services nation-wide and is the backbone for country’s telecommunication infrastructure despite arrival of a dozens other telecommunication corporations‚ including Telenor Corps and China Mobile Ltd. The corporation managed and operates around ~2000 telephone exchanges across the
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INTRODUCTION OF TELECOMMUNICATION INDUSTRY ..................................... 1 1.1. Industrial structure …………………………………………………………………………………………………………………….2 1.2. Historical background…………………………………………………………………………………………………………………2 1.3. Introduction to PTCL……………………………………………………………………………………………………………………2 1.4. Its vision & mission .......................................................................................................................... 3 1.4.1. 1.4.2. 1.4.3. Vision .......................
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Table of Contents Introduction PTCL is a prevailing business‚ which has been for decades. It went through some major restructuring eras of which 1996 and 2006 are the most prominent. PTCL was incorporated in 1996 and the new management took control of PTCL in 2006 by buying its 26% ordinary shares. Our main focus in this report is to check the working of HR department of PTCL. PTCL today offers the widest range of services to its customers. PTCL has laid an Optical Fiber Access Network
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Question 1 1.1 The BCG Matrix is still viable and usable in today’s world and is still a significant tool used by businesses. The BCG Matrix looks at the impact an investment will have on the company. The BCG Matrix works on two axis‚ Namely the vertical and horizontal axis. The vertical axis will indicate the growth rate and the horizontal represents the market share. The matrix assumes that a company must focus on its mature markets and form a strong competitive position in the market ultimately
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Executive Summary | 2 | 2. | Introduction | 3 | 3. | Human Resource Department of PTCL | 4 | 4. | The objectives of the HR department at PTCL | 6 | 5. | Human Resource Initiatives | 7 | 6. | Format of Job Description | 8 | 7. | HR Planning & Working | 9 | 8. | Recruitment Policy | 10 | 9. | Recruitment and Selection Process in PTCL | 11 | 10. | Training and Development | 16 | 11. | Performance Appraisal | 19 |
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DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
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on Pakistan Telecommunication Company Limited‚ to fulfill my degree requirement. My reason for choosing PTCL was to enhance my skills in Management Finance‚ so as to provide myself the opportunity to cope with real life situation. I pay my gratitude to all my teachers‚ senior staff members of IMS and all my colleagues. Deep gratitude is extended to Mr. Habib (Assistant Accounts Officer‚ PTCL Head Quarters). I am also thankful to other members of Corporate Tax System Systems Department (CTSS) who
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