Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
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BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
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to breach the University’s regulations. Signature: …… Date: ……… GRADED ASSIGNMENT.3. The need to manage cash flow provided the impetus for the Boston Consulting Group (BCG) to design the matrix in 1970‚ which has since become one of the most widely used portfolio analysis models. Companies use BCG analysis in brand marketing‚ product management‚ portfolio and strategic management to help them develop their various businesses or products. It involves classifying products into four
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increasingly complex. No longer simply the domain of the warehouse manager or logistics director‚ supply chain management is viewed by most companies as a mission-critical element. In this special report‚ experts from Wharton and Boston Consulting Group (BCG) discuss strategies for maximizing the value of supply chains‚ avoiding inefficiencies‚ managing the omnipresent risk of disruption‚ and evaluating the pros and cons of supply chain enterprise systems. ‘You Can’t Manage What You Can’t Measure’: Maximizing
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treasure all our lives. The circle of the family grows and is strengthened with every addition of a voice‚ and who understands it better than PTCL. For sixty years it has been the one and only connection between families and the voice of the little ones who share thousand stories with the world. From the first faltering “hello” to the most eloquent speech‚ PTCL has given voice to many little angels of Pakistan and today it has become one strong voice of the country. We have shared the joys‚ the love
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Group (BCG) Modal Hello students! After having an understanding of what an SBU is you also need to now how do the companies select a particular strategy for which they need to analyze their SBUs? There is a matrix given by the Boston Consultancy Group‚ which can be used by the companies for the purpose of analysis‚ which will be discussed in this lesson‚ and also how useful it is. BCG Model The BCG Matrix‚ named after the Boston Consulting Group (BCG)‚ is perhaps the most famous 2x2 matrix. The
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Nike was formed by $1000 and the handshake of 2 men. Those 2 men were Bill Bowerman‚ the University of Oregon track coach and Phil Knight‚ a University of Oregon accounting student and a middle-distance runner under Coach Bowerman. Bill brought jogging to America‚ and then built an unrivaled track and field program at that university. Bowerman taught his athletes to seek the competitive advantage everywhere - in their bodies‚ their gear and their passion. In 1962 Knight had this you’re-crazy-it-will-never-work-
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Pakistan Telecommunication Company Limited Internship Complementation Report Wireless & Transmission FTRP Faisalabad Submitted by: ABDUL BASIT BSc Electrical Engineering (2010-14) Registration No. 2010-GCUF-4180-522 Government College University Faisalabad Submitted to: Mr. Muhammad Mehmood Manager‚ MSC Wireless FTRP Faisalabad Contents Topic | Page No. | Background | 3 | Introduction | 3 | Wireless Communication
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Management - PTCL Change Management - PTCL Table of Contents PTCL Journey 3 Need for Change 4 Vision 4 Environmental Scan 5 Pest Analysis 5 SWOT Analysis 6 Problem Statement 8 Strategy Formulation 9 Strategy Implementation 10 Strategy Evaluation 14 Critical Analysis 15 ADKAR 16 7S Framework 17 The Seven Elements: 18 Style 19 Staff 19 Skills 19 Snyders’s Diagnostic Model 19 Conclusion 22 PTCL Journey Pakistan Telecommunication Company Limited (PTCL) is a mega
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| 0.1402 | -2.04 | GRASIM INDUSTRIES LTD. | 6.2% | 58288.00 | 964.47 | 0.1898 | -1.78 | HINDALCO | 62.7 | 5178.25 | 5718.25 | 1 | 0 | Cash Cows Dogs Star Question Mark BCG matrix has 2 dimensions: market share and market growth while divided in Four categories. Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 1. Stars (=high growth‚ high market share) - use large amounts of cash and are leaders in the business so they should also generate
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