BCG MATRIX‚ GE FOR A PRODUCT PORTFOLIO ERUKULLA SURESH -138919 SCHOOL OF MANAGEMENT‚ NIT WARANGAL SUBJECT: MARKETING ENVIRONMENT AND ANALYSIS ASSIGNMENT-2 SUBMITTED TO DR.RITANJALI MAJHI‚ ASSISTANT PROFESSOR‚ SOM ON 9TH OCTOBER 2013 ABSTRACT BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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1 Marketing Study Of The Coca-Cola Company Group 1 Charis McWhorter William Chasteen Christina Davis Brian Gladney Jasmine Verden 2 Introduction The Coca-Cola Company operated as an “independent‚ local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively‚ they became known as the Coca Cola Enterprise Incorporation (Inc.). They began to offer stock‚ and stales instantly increased. Additionally‚ it merged with the Johnston Coca-Cola Bottling
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Limitations of the BCG model. The BCG model is criticised for having a number of limitations (Kotler 2003; McDonald 2003): ➢ There are other reasons other than relative market share and market growth that could influence the allocation of resources to a product or SBU: reasons such as the need for strong brand name and product positioning could compel resource allocation to an SBU or product (Drummond & Ensor 2004). ➢ What is more‚ the model rests on net cash consumption or generation as the
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The case study‚ “Reorganizing Yahoo” written P. Indu and Vivek Gupta touched on the long road of ups and down for the organization during a time where competitors such as Google were fiercely entering the arena. Yahoo! began as a student hobby of founders Jerry Yang and David Foli have sense evolved into a global brand that has changed the way people communicate with each other‚ find and access information. David Filo and Jerry Yang‚ were both completing their doctoral thesis in Electrical Engineering
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the strategic value of Yahoo to Alibaba changed over time since 2005? 2005 was a tough year for Alibaba. Because of the US$100 million investment in China by eBay‚ Alibaba and its subsidiary – Taobao fell into a severe price war against eBay which hindered the profitability of the group and much more capital was needed for operational and technological improvement in order to win the battle. Under this circumstance‚ Alibaba formed a partnership with Yahoo! Inc. Yahoo invested US$1 billion in
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Yahoo! in China - Background Shi Tao Shi Tao‚ a Chinese poet and journalist‚ is serving a ten-year prison sentence in China for sending an email to the U.S. According to a letter Amnesty International received from Yahoo! (YHOO)‚ and Yahoo!’s own later public admissions‚ Yahoo! China provided account-holder information‚ in compliance with a government request‚ that led to Shi Tao’s sentencing. Mr. Shi was accused of "illegally providing state secrets to foreign entities" after sending an email
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Product * Yahoo! (Yahoo) is a leading global internet businesses‚ which provides internet services to individuals and businesses worldwide. * Yahoo! Home Page – including My Yahoo‚ Yahoo Toolbar‚ Yahoo Local and Connected TV. * Communities & Services – including Yahoo Groups‚ Yahoo Answers and Flickr. * Search Services – including Yahoo Search‚ Yahoo Local‚ Yahoo Yellow Pages‚ and Yahoo Maps. * Communications Services - including Yahoo Mail‚ Zimbra Mail‚ and Yahoo Messenger.
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Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
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to prevent failure or fix failure as soon as possible to keep IT system of the company to perform daily operational. Based on Yahoo‚ this company have two types of IT operations which are external and internal. External IT operation is basically refers as provide services for the clients whereas internal IT operation is refer to the organization management. Since Yahoo is a one of the popular Internet portal‚ they have to prevent failure/accident and fix failure/incident as soon as possible when
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