What is the crisis? On the night of 31 October 2000‚ Singapore Airlines Flight SQ006‚ at 11:18 P.M. local time (Taipei)‚ took off from Chiang Kai-Shek Airport (Taipei) heading to Los Angeles (Marketeer‚ 2002). Before the taking off‚ the weather was enormously terrible due to Typhoon Xangasane (Christian Dougoud‚ 2012). There were 159 passengers and 20 crew members on the flight. The pilots were allowed to take the plane off along the 5L (left) runway‚ because 5R (right) runway was under construction
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To begin with‚ BCG is the acronym for Boston Consulting Group—a general management consulting firm highly respected in business strategy consulting. BCG Growth-Share Matrix (see figure 1) happens to be one of many of BCG’s strategic concepts the organisation developed in the late 1970s‚ and is being taught at leading business schools and executive education programmes around the world. It is a management tool that serves four distinct purposes (McDonald 2003; Kotler 2003; Cipher 2006): it can
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The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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BCG MATRIX CASE STUDY OF NESTLE BCG Matrix(Boston consulting Group ) • In the late 1960s the Boston Consulting Group‚ a leading management consulting company‚ designed a four-cell matrix known as BCG Growth/Share Matrix. This tool was developed to aid companies in the measurement of all their company businesses according to relative market share and market growth. Conti… • The BCG Matrix made a significant contribution to strategic management and continues to be an important strategic
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BCG ANALYSIS OF PUBLIC BANK The Boston Consulting Group (BCG) matrix is a tool that used to evaluate strategic business units. It is organizes business by two dimension‚ the business growth rate and market share. The growth rate is use to show how rapidly the entire industry is increasing and the market share is whether a business unit has a larger or smaller share than its competitors. The combination of market share and business growth rate have provides four categories to determine the SBUs
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The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor‚ hence the name "growth-share". The growth-share matrix thus maps the business unit positions within these two important determinants of profitability
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IMPERIAL TOBACCO COMPANY ITC is an Indian conglomerate Headquartered in Kolkata Currently headed by Yogesh Chander Deveshwar. Employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. Annual turnover - over US$ 7 billion (44000 cr) Market capitalisation - US$ 45 billion (283‚000 cr) Business Segments Fast Moving Consumer Goods (FMCG) Hotels Paperboards Paper & Packaging Agri Business
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Nutrition‚ Health & Wellness - New Product Development at Nestle Introduction Nestlé is the world’s leading food company. In recent years it has focused on becoming a nutrition‚ health and wellness company. This is the idea of supporting people to lead healthier lives. Nestlé is home to a wide range of brands including Maggi. This is a brand that is aimed at chefs and the catering trade. This is called the ’foodservice’ sector. Market research Nestlé found that sales of the Maggi brand had decreased
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PROJECT ON: SINGAPORE AIRLINES Introduction: Singapore Airlines Limited (Singapore Airlines) is a Singapore based airline company‚ engaged in providing airline operations‚ airport terminal services and engineering services. It provides both passenger as well as cargo and mail air transportation services to its customers worldwide. The company operates its business through three reportable segments‚ namely‚ airline operations‚ airport terminal and food operations‚ and engineering services.
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These recommendations are intended to assist the Singapore Airlines in in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Today’s airline industry. 1) The Singapore Airlines needs to keep its superiority and stay on top of the competition in the international market‚ despite the bad times associated with a global economy or strategies implemented by main competitors. The Singapore Airlines needs to thoroughly understand the plans being pursued
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