ADIDAS GROUP Marketing Plan Presented by: ADRIAN ALEXANDER LEAL CASTRO 201022135 DIANA CAROLINA CUERVO 201119076 LAURA MORALES CANDIL 201020747 Presented to: GONZALO ANDRES OÑATE BELLO Professor of Marketing Fundamentals UNIVERSITY OF SAVANNAH CHIA‚ CUNDINAMARCA 2011 Company description For over 80 years the adidas Group has been part of the world of sports on every level‚ delivering state-of-the-art sports footwear‚ apparel and accessories. Today‚ the adidas Group is
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Adidas Annual Report Project Shante Wiggins Larry Wolod Accounting 100 November 27‚ 2011 Adidas Annual Report Project The Main Sections of the Annual Report The first important section of the annual report of Adidas Company is the report to shareholders. In this report‚ the President begins with the summary result of the company operational‚ sporting highlights for the period reported‚ and how this compares with the prior year‚ or years. The report portion is divided
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Adidas was founded in 1948 by Adolf Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. Puma is also based in Herzogenaurach. Supply chain management is the integration of business management from end user through original suppliers that supply products‚ service and information that adds value to the customer
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NIKE AND ADIDAS INTENSIFIES OFF PITCH Feriani (0000006978) Teguh Prabowo (0000006985) A. Executive Summary Nowadays the revolution of the football boot has taken a dramatic shift. The battle of the brands has begun and it is claimed ‘football will never be the same again’. That was the bold statement delivered by Nike‚ who countered the release from rivals Adidas. Just hours ahead of the American sports giants’ multi-million pound unveiling‚ German brand adidas fired the
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Chapter 2: MANAGING THE INFORMATION SYSTEMS PROJECT [pic] Introduction: Project: A planned undertaking of related activities to reach an objective that has a beginning and an end. Project management: • Project management is the ongoing process of directing and coordinating all the steps in the development of an information system. • The main objective of project management is to ensure a successful completion of a project. A project will be considered as successful only if it
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Brand awareness is one of the biggest assets that athletic shoe companies as Nike‚ Adidas‚ Reebok‚ Fila can have. Brand awareness always brings a considerable advantage in getting consumer’s attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of quality and dependability. Thus consumers will automatically go to that brand relying on the image that has been created when they don’t have time to shop around. Athletic shoe manufacturers
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Product : Thums Up is a brand of cola in India. The logo is a red thumbs up. It was introduced in 1977 to offset the expulsion of The Coca-Cola Company from India. The brand was bought out by Coca-Cola who re-launched it in order to compete against Pepsi. As of February 2012‚ Thums Up is the leader in the cola segment in India‚ commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market. History of Thums up : Born: 1977 Launched in India
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Adidas Marketing Plan Adidas is the number two sporting goods maker in the world‚ second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas‚ Reebok‚ newly acquired in 2006‚ and TaylorMade‚ well known on the Pro Am Golf Tour. (Adidas Group Annual Report‚ 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent
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You are consultant of the company. PEST/SWOT etc ----------------------------------- Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler‚ who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer‚ to recognize Adidas is three parallel stripes of the same color. Slogan: “IMPOSSIBLE IS NOTHING” 1. History 1949-2005 Due
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com/crreport/content/pdf/documents/en-US/full-report.pdf http://www.nikeresponsibility.com/ http://www.nike.com/nikeihm/about/business.shtml http://nikeinc.com/news/nike-inc-introduces-2015-global-growth-strategy http://www.slideshare.net/joshuasteinberger/adidas-nike-case-study http://nikeinc.com/pages/history-heritage
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