BCG MATRIX FOR PSO (PAKISTAN STATE OIL) As according to BCG MATRIX are those compounds which have high growth rate and big share in the market so here in the case of Pakistan State Oil CNG (Compressed Natural Gas) is included in stars because the CNG of PSO is very pure and the pressure of CNG on the petrol pumps is very high but whereas the CNG of other petrol pumps is not very pure. The CNG of other petrol pumps also contain small amount of air and the pressure of CNG on other petrol pumps is
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al(2006) I shall use the example of the Adidas Sports apparel‚ a product line which they have used heavy societal marketing to promote. Adidas is the largest sportswear manufacturer in Europe‚ and the second largest in the world. The 11% increase in sales in 2011 thanks to their new marketing efforts has meant an income of around 634 million euros. Out of this‚ they invested about 136 million euros in Marketing. About 1/6th of their income. -Adidas annual report (2011) The strategy
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Defining Marketing for the 21st Century Nike’s Marketing Strategy Company Summary Founded in 1962‚ Nike‚ formerly known as Blue Ribbon Sports‚ is a major publicly traded sportswear‚ footwear‚ and fitness equipment manufacturer based in the US. The company’s main focus was to provide high quality running shoes designed by athletes for athletes. By moving the manufacturing abroad‚ Phillip Knight (Founder)‚ believed that the shoes could be sold at competitive prices (Kotler & Keller‚ 2012‚ p
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Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter & Gamble (P&G) to comprehend how consumers perceive Tide Detergent based on market growth and market share. P&G can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU)‚ Tide. This paper will discuss the relationship of Positioning‚ Market Share‚ and Marketing Research in the BCG matrix suggesting that P&G should continue investing in Tide
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Bibliography: BCG Boston Consulting Group (2014) Retrieved 6th January from the Internet http://www.bcg.de/bcg_deutschland/geschichte/klassiker/portfoliomatrix.aspx Bcg.perspectives (2014) The Experience Curve—Reviewed (Part IV) Freyer W. (2009) Tourismus-Marketing‚
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QUESTIONS ON THE CASES These questions are provided in order to help you read and prepare these cases more efficiently.They show the key topics which should be covered in class. Week 1 : Read and prepare TOMTOM or RIM Krispy Kreme Nouvelles Frontières TOMTOM Questions 1. What strategy is TomTom pursuing‚ is it working? 2. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how
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customers. This is usually the strongest force)” (Gamble & Thompson‚ 2011). There are a handful of rival competitors in the golf equipment industry. The leading manufacturers and marketers of Golf Equipment were Callaway Golf Company‚ TaylorMade-Adidas Golf‚ Titleist/cobra Golf‚ Ping Golf and Nike Golf. Innovation in regards to new technology “as allowed by the USGA and R&A‚ product performance‚ brand image‚ tour exposure‚ and price were the competitive forces that had the greatest effect on
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or short a SPACE matrix is a strategic management tool that focuses on strategy formulation especially as related to the competitive position of an organization. The SPACE matrix can be used as a basis for other analyses‚ such as the SWOT analysis‚ BCG matrix model‚ industry analysis‚ or assessing strategic alternatives (IE matrix). What is the SPACE matrix strategic management method? To explain how the SPACE matrix works‚ it is best to reverse-engineer it. First‚ let’s take a look at what the
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This article is about how to do strategic analysis of a company. Students get several homework and assignments related to how to do strategic analysis. This would be a good reference for students with their assignment and homework regarding strategic management. Strategic analysis of a company starts with analysis internal and external environment factors having an impact on business. A strategic analysis is also effective to determine opportunities and threats for the business within the market
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Assurance of Learning Exercise 4A Adidas’ Income Statement for 2009 Currency in Millions of Euros | : | | Dec 31 2009 EUR | | | | Revenues | | 10‚381.0 | | | | TOTAL REVENUES | | 10‚381.0 | | | | Cost of Goods Sold | | 5‚669.0 | | | | GROSS PROFIT | | 4‚712.0 | | | | Selling General & Admin Expenses‚ Total | | 1‚376.0 | | | | Other Operating Expenses | | 2‚796.0 | | | | OTHER OPERATING EXPENSES‚ TOTAL | | 4‚172.0 | | | | OPERATING INCOME |
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