Analytical Tools Case1 Prepared for: Prof Madya Sofiah Abd Rahman MKT750 Strategic Marketing Management Prepared by: Muhammad Mazlan Farid b. Mastar 2009306619 EMBA14B Analytical Tools 1. ANSOFF Matrix The Ansoff Matrix is a marketing tool created by Igor Ansoff. The Ansoff Matrix is a tool that helps businesses decides their product and market growth strategy. When to use it Ansoff’s growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing
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MBA INTAKE 23 Corporate Strategy & Innovation Case study: United Drinks – BCG Matrix Lecturer: Pr. Dr. Broustail Joel Group: 1. NGUYEN THI THU HIEN 2. PHAN DANG THUY LINH 3. LE QUOC DANG Ho Chi Minh City‚ May 2015 CONTENTS 1. BACKGROUND AND OUR UNDERSTANDING OF THE CASE STUDY 1 2. ANALYSIS AND COMMENTS 3 2.1 Set up a BCG1 Matrix 3 2.2 BCG1 Matrix recommendations 4 2.3 Recommendations or requests for further analysis and additional information 4 Appendix 11 Enclosure 11
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will move across a differentially permeable membrane. The water will transfer from a region of lesser solute concentration to a region of greater solute concentration. While water is able to pass through the membrane‚ other substances are blocked (Hershey et. al. 2010). There are three types of conditions that the solutions will experience. These conditions include hypotonic‚ hypertonic‚ and isotonic. Hypotonic describes the movement of the solution going from a high level of concentration to a
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The BCG matrix (see exhibit A below) is a tool that allows a user to plot a business’s products‚ allowing the user to better understand where the product is so that they can determine where the product needs to be. The BCG matrix plots a product on two dimensions‚ the first dimension (vertical axis) is the industry/market growth rate and the second dimension (horizontal
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How many of you like M&M’s? I’m sure a lot of you do‚ but do you know how they were introduced to us? Well‚ let me tell you. Forrest Mars came up with the idea of creating the now famous M&M’s. Mars saw soldiers eating pieces of chocolate covered with a hard sugary coating. The coating preventing the candy from melting in the hot sun. In 1940‚ he made his first‚ independent move into the candy business in the United States. Somewhere in his travels‚ Mars had come across a candy that was essentially
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products aren’t even made by Cadbury‚ they’re made by Hershey’s under a licensing agreement. (But it’s not like Hershey’s even makes it from scratch‚ the major raw material of the chocolate crumb - a mixture of dried milk and chocolate - is shipped to Hershey‚ Pennsylvania to be combined on site with sugar and other ingredients to form the end product.) I thought it was high time to compare these two different recipes. So I found the closest products I could to compare. I found a nice single serve
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are very different‚ The Boston Consulting groups (BCG) report clearly shows a deliberate approach to Hondas strategy in penetrating the US motor cycle market. The report documented by Richard Pascale “an insider’s account of Honda’s entry into the US market” shows a clearly defined emergent strategy. The following study is to better understand the Key differences between these two accounts of Honda’s entry into the US motorcycle market. The BCG report was requested by the British government to
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Discovery of DNA Erwin Chargaff: Chargaff was an Austrian biochemist‚ he was best known for “Chargaff’s Rules” which lead to the discovery of DNA’s double helix structure. He immigrated to New York and secured a position as a research associate in the biochemistry department at Columbia University. Became a full-fledged professor in 1952. He used chromatographic techniques in his research. It was in the U.S.‚ 1950’s where he was able to make the crucial elements‚ in which lead to the formation
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time of administration. Objectives of EPI: To reduce morbidity and mortality rates among infants and children from six childhood immunizable disease\ Administration of vaccines Vaccine | Content | Form & Dosage | # of Doses | Route | BCG (Bacillus Chalmette Guerin) | Live attenuated bacteria | Freeze driedInfant- 0.05mlPreschool-0.1ml | 1 | Intradermal | DPT (Diphtheria Pertussis Tetanus) | DT- weakened toxinP-killed bacteria | liquid-0.5ml | 3 | Intramuscular | OPV (Oral Polio
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rules and regulations. Some of the rules that they all have in common is to have integrity‚ be honest‚ support the environment‚ and to be aware of the government laws. These businesses also have many differences as well. For the first business‚ the Hershey Company mainly focuses on their commitment with their employees‚ consumers‚ marketplace‚ stockholders‚ and the global company. This code of conduct contains good information and it also demonstrates their concern for their consumers. However‚ I found
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