during 2009 Activity 1 JOLLIBEE FOODS CORP. Jollibee depends on high customer traffic and tight operations management. It offers great service to the high volumes of people who patronize its outlets by functioning as a well-oiled machine with close tabs on daily operations. The Unique Selling Propositions of the Jollibee brand are: 1) Fast‚ Good‚ Clean‚ Cheap food 2) Caters to local needs (Spicy patty) 3) Consistency‚ reliability over all its outlets. In the nine-month period January to
Premium Philippines Ayala Corporation Revenue
LINDT Founded : 1845 Founder(s) : David Sprungli- Schwarz Rudolf Sprungli- Ammann Head quarters : kilchberg‚ switzerland CEO &Chairman: Ernst Tanner Industry : confectionery Employees : 7712 introduction: Lindt & Sprüngli AG‚ more commonly known as Lindt‚ is a luxury Swiss chocolate and confectionery company. The story begins in 1845: Confectioner‚ David Sprüngli-Schwarz and his inventive son‚ Rudolf Sprüngli-Ammann‚ owned a small confectionery shop in Zurich’s Old
Premium Chocolate The Hershey Company
BCG Matrix‚ SWOT Analysis and Porter Model BCG Matrix Introduction: The Boston Consulting Group (BCG) Matrix is an uncomplicated tool to evaluate a company’s position in terms of its product range. It facilitates a company think about its products and services and makes decisions about which it should keep‚ which it should let go and which it should invest in further. Also called the BCG Matrix‚ it provides a useful way of screening the opportunities open to the company and helps to think about
Premium Strategic management
A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS‚ MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I‚ Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of
Premium Cricket Indian Premier League
The BCG model classifies products under four areas. These are stars‚ cash cows‚ question marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues
Premium British Airways Virgin Atlantic Airways Air France
Strategy Strategy sets the organizations direction and provides the framework that management will use to achieve to goals through strategic‚ tactical and operational planning. When developing a strategy‚ managers answer such questions as "What products should we make?" "What markets should we serve?" What operations should we use?" "How should we compete?" To effectively answer these questions‚ managers consider four elements when they create organizational strategies. STRATEGY LEVELS
Premium Strategic management
Maraniara Davy C. Villarama MM1-Marketing Management BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as elsewhere. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken
Free Fast food KFC Fast food restaurant
January 2006 The 11 Greatest Supply Chain Disasters Introduction Many of us rightly take pride in the growing recognition role of supply chain both within companies and in the public markets. An increasing number of companies cite supply chain initiatives and prowess in annual reports and meetings with financial analysts. But of course the opposite effect must then also occur – supply chain snafus are increasingly cited by CEOs and CFOs to explain poor financial performance. Which
Premium Supply chain management
advantages emerging Chinese companies have over Western competitors‚ even as these firms face their own difficulties in entering the global marketplace. Also‚ Deepak Advani‚ chief marketing officer of Lenovo‚ and Hal Sirkin‚ senior vice president at BCG‚ discuss the advantages of tailoring products and messages to local markets in China One Billion‚ Three Hundred Million: The New Chinese Consumer 1 Despite rapid urbanization and the emergence of a strong‚ status-conscious middle class‚
Premium People's Republic of China Intellectual property Economy of the People's Republic of China
overall picture of how to classify and appreciate strategy tools and models. Mintzberg et al. have developed schools of thought to help alleviate and categorise this problem but this approach lacks a comparison of the models found in industry e.g. BCG‚ 7S McKinsey‚ ANSOFF etc. Consequently at academic level (but not only) we see models like P5F‚ etc. predominate while tools like SWOT‚ PEST‚ ARC etc. populate the consultancy arena and operative levels of the organisation. The purpose of this paper
Premium Strategic management SWOT analysis