The ultimate fast follower Samsung is better than anybody else at learning from its competitors. "A market reader is sort of the classic fast follower‚" explains Barry Jaruzelski‚ senior partner at Booz&Co and the co-author of the Global Innovation 1000. "It doesn’t mean they ignore their customers‚ but they’re very attuned to what competitors are doing and what other people are bringing to market first and observing what seems to be gaining traction‚ then very rapidly coming up with their own
Premium Competitor analysis Smartphone Samsung Group
Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool‚ called the BCG matrix
Premium Marketing Product management Management
An Economy and Industry Analysis Focus Industry: Pharmaceutical Industry Focus Company: Pfizer‚ Inc. (PFE - NYSE) Pharmaceutical Industry Classification The pharmaceutical industry seems to be an intermingling of growth and expansion stage. This is mainly due to the fact that there are so much research and development (R&D) work being conducted in the industry‚ creating growth in the industry. At the same time‚ various players in this industry have started to acquire or merge with their respective
Premium
BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations “business portfolio”. The composition of the portfolio can be critical to the growth and success of the company. The BCG matrix considers two variables‚ namely.. N MARKET GROWTH RATE N RELATIVE MARKET SHARE The market growth rate is shown on the vertical (y) axis and is expressed as a %. The range is set somewhat
Premium Strategic management Marketing Product management
BCG ANALYSIS OF PUBLIC BANK The Boston Consulting Group (BCG) matrix is a tool that used to evaluate strategic business units. It is organizes business by two dimension‚ the business growth rate and market share. The growth rate is use to show how rapidly the entire industry is increasing and the market share is whether a business unit has a larger or smaller share than its competitors. The combination of market share and business growth rate have provides four categories to determine the SBUs
Premium Investment Strategic management Rate of return
PFIZER CASE The pharmaceutical industry has to continuously develop new products (patents). The different phases requested ahead a new product launch involves long gestation periods‚ and the development of a new product takes around 10 to 15 years. In general‚ most large pharmaceutical firms have a centralized R&D unit. R&D trends in Pharmaceutical industry: In the past‚ increase of R&D costs for a new drug (for one: 1975: € 150m / 1987: € 344m / 2000: € 870m 1/3 of all medicines
Free Pharmacology Pharmacy Medicine
Marketing Strategy At the heart of any business strategy is a marketing strategy Businesses exist to deliver products that satisfy customers. Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services. A marketing strategy is composed of several interrelated components called the marketing mix: The Marketing mix consists of answers to a series of product and customer related questions. The Marketing Mix
Premium Strategic management Marketing
To begin with‚ BCG is the acronym for Boston Consulting Group—a general management consulting firm highly respected in business strategy consulting. BCG Growth-Share Matrix (see figure 1) happens to be one of many of BCG’s strategic concepts the organisation developed in the late 1970s‚ and is being taught at leading business schools and executive education programmes around the world. It is a management tool that serves four distinct purposes (McDonald 2003; Kotler 2003; Cipher 2006): it can
Premium Strategic management Management consulting Management
17/09/2013 Lecture 1: International Business and Globalisation Dr Lim Ngat Chin‚ Eunice‚ PhD Room ELG02‚ Block E (NEW WING –LOWER GROUND) Lim.Ngatchin@nottingham.edu.my Consultation hours: Mon 1300-1500; Tues 1030-1230; Fri 0900-1100 or appointment by email Session 1 content (IB) What is international business? What are the reasons for international business growth? What are the basic forms of international business activity? Summary 2 1 17/09/2013 What is
Premium International trade Globalization World Trade Organization
The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
Premium Wal-Mart