PESTLE ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s
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Airline Policy & Strategy Assessment 1 Academic Year 2012-2013 Formulating Analysing & Researching Policy The first assessment for this module asks you to deconstruct a piece of tourism policy. It draws directly on the research paradigm outlined by Fidgeon & Ritchie (2005). In addition it develops the self-directed activities you have been recommended to undertake in your study pack together with our work in lectures and tutorials. As a consequence you should be familiar with
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What are the organisation’s aims? Their main aim is to meet customers’ needs and improve and increase profit through new revenue streams. They offer different ancillary services that offer customers great value and strengthen their brand. For example‚ on ba.com they have range of great value hotel and car hire options packaged with flights. Secondly‚ deliver an outstanding service for customers at every touch point. They do this by training their staff‚ on the ground and in the air‚ in world-class
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John Gleason is a mature man who has a robust‚ energetic positive “up-beat” personal style. In my view‚ he is a likeable person. Mr Gleeson grew up in the country‚ completed school to Year 11 and then work in a Bank at Albury/ Wodonga. His first work in a more industrial setting was with the Moore Business Systems business which had a manufacturing operation in Albury/Wodonga. He worked with them for 16 years‚ during which time he moved through the warehouse and finally ended up as their Logistics
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The Star‚ the Dog‚ the Cow and the Question Mark A Perspective titled "The Product Portfolio" introduces the growth-share matrix. This framework categorizes products within a company’s portfolio as stars‚ cash cows‚ dogs‚ or question marks according to growth rate‚ market share‚ and positive or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. Question Marks Question marks are products that grow rapidly and as a result consume large amounts
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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QANTAS AUSTRALIA – CORPORATE GOVERANCE AND CARBON FOOTPRINT RESPONSE * What is Corporate Governance? To ensure the benefit of everyone concerned in an organisation‚ corporate governance must be enforced. Corporate governance is a term that refers broadly to the rules‚ processes‚ or laws by which businesses are operated‚ regulated and controlled (Search Financial Security‚ 2008). It involves internal factors defined by the officers‚ stockholders or constitution of a corporation‚ but also involves
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to breach the University’s regulations. Signature: …… Date: ……… GRADED ASSIGNMENT.3. The need to manage cash flow provided the impetus for the Boston Consulting Group (BCG) to design the matrix in 1970‚ which has since become one of the most widely used portfolio analysis models. Companies use BCG analysis in brand marketing‚ product management‚ portfolio and strategic management to help them develop their various businesses or products. It involves classifying products into four
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Assessment Task Business Report for QANTAS 1. Executive Summary: The main focus of this report is to identify the legal classification‚ the characteristics‚ the life cycle stage of Qantas and one internal and external stakeholder that is affected by the activates of Qantas. The legal classification describes that Qantas is a public company and has changed its legal classification in the growth and maturity stages of the business life cycle. The characteristics of Qantas talks about the company’s industrial
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List - 12 Introduction Qantas is the world’s second oldest airline‚ founded in the Queensland outback in 1920. The organisation has dominated the Australian aviation industry to now be the largest domestic and international airline‚ employing approximately 37‚500 people within 44 different countries becoming one of Australia’s strongest brands. This report will analyse the company through the three alternative perspectives creating a contemporary perception of how Qantas as an organisation may be
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