The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the
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au/about-australia/our-country AUSTRALIA (2011) MINTEL (2011). Australia and New Zealand Outbound - October 2011. [online]. Last accessed 30 October at: http://academic.mintel.com/sinatra/oxygen_academic/display/id=545412/display/id=597002?select_section=597004 BBC (2011). Qantas resumes flights as court orders end to dispute. [online]. Last accessed 30 October at: http://www.bbc.co.uk/news/business-15516837 DEPARTMENT OF RESOURCE ‚ ENERGY ‚ AND TOURISM (2011). Tourism statistic. [online]. Last accessed 30 October at: http://www
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QUESTION 1 In a BCG Matrix‚ all divisions are called question marks‚ stars‚ cash cows or dogs. Define each of these terms. Question Marks division is Quadrant I have a low relative market share position‚ yet they compete in a high-growth industry. Generally these firms’ cash needs are high and their cash generation is low. These businesses are called question marks because the organization must decide whether to strengthen them by pursuing an intensive strategy (market penetration‚ market development
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TRANSCOM FOOD LIMITED Transcom group started its journey in 1885 through tea plantations. This diversified business house now has interests in many segments in the industrial and service sectors in Bangladesh. Some of the brands managed by the group include: Pepsi‚ 7-Up‚ Mirinda‚ KFC‚ Pizza Hut‚ Phillips N.V‚ Whirlpool‚ Maybeline‚ Garnier‚ Heinz‚ Frito-Lay‚ Lindt‚ Servier‚ Novo-Nordisk. Other aspects of the business include: Pharmaceuticals (Eskayef Bangladesh Ltd. www.skfbd.com) Newspapers (Prothom
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may vary depending on many situational factors such as seasonality‚ business or leisure purposes and so forth. In Australia‚ the same notion holds in terms of new entrants to the marketplace. Major players in the Australian Airline network include Qantas‚ Virgin and Jetstar. In terms of threat of substitutes‚ the risk level here is medium-high. Many forms of substitute exist to air travel including travel by sea‚ light rail and car. These often are less expensive options and require less pre-planning
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2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
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Jet Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their
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necessitate consideration of factors in the firm’s external environment: Strategic focus in an organization involves orienting its internal environment to the changes of external environment. Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG‚ USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different
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of Emirates Airline‚ one of the world’s famous airlines‚ mainly focusing on passenger services will be evaluate by their marketing orientation by marketing management orientation‚ and two productive marketing matrixes‚ Ansoff (Ansoff‚ 2011a) and BCG (BCG‚ 2011a). 1.1 Mission Emirates mission is to commit the highest standards in everything they do. The recent promotion slogan is “Keep discovering” well describe their objective. “The Emirates Group has spread its wings into every aspect of travel
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9.0 Bibliography 17 List of figures: Page Nike logo 2 Adidas logo 2 Air Jordan 3 Products of Nike in the BCG Matrix 4 Adidas Samba 5 German National Team wearing Adidas in the 1954 football world cup 6 Products of Adidas in the BCG Matrix 6 Copa Mundial 7 Adidas Predator Mania 7 Fig.1) Cristiano Ronaldo 8 Fig.2)
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