Chapter 4 - Strategic Planning Lesson 12 - Business Portfolios‚ Boston Consulting Group (BCG) Modal Hello students! After having an understanding of what an SBU is you also need to now how do the companies select a particular strategy for which they need to analyze their SBUs? There is a matrix given by the Boston Consultancy Group‚ which can be used by the companies for the purpose of analysis‚ which will be discussed in this lesson‚ and also how useful it is. BCG Model The BCG Matrix‚ named after
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increasingly complex. No longer simply the domain of the warehouse manager or logistics director‚ supply chain management is viewed by most companies as a mission-critical element. In this special report‚ experts from Wharton and Boston Consulting Group (BCG) discuss strategies for maximizing the value of supply chains‚ avoiding inefficiencies‚ managing the omnipresent risk of disruption‚ and evaluating the pros and cons of supply chain enterprise systems. ‘You Can’t Manage What You Can’t Measure’: Maximizing
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University of Plymouth PROCTER AND GAMBLE CURRENT SITUATIONS AND RECOMMENDATIONS FOR CORPORATE STRATEGY Module Title: Business Environment and Strategic Management Module Code: PM106 Program: MBA Module lecturer: Roger Cox Student’s Name: TRAN YEN LINH Student ID: 28891 December 13‚ 2013 0 CONTENT I. INTRODUCTION……………………………………………………………………...3 II. THE PROCTER AND GAMBLE COMPANY (P&G‚ NYSE: PG).....................4 1. GENERAL INFORMATION………………………………………………………4 2. P&G’S OPERATION………………………………………………………………6
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BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
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Review THE EXTERNAL ENVIRONMENT (STRATEGIC MANAGEMENT) A host of external factors influence a firm’s choice of direction and action‚ ultimately its organizational structure and internal factors. These factors‚ which constitute the external environment‚ can be divided into three interrelated subcategories there are as follows: A. REMOTE ENVIROMENT The remote environment comprises factors that originate beyond and usually irrespective of any single firm’s operating situation: economic‚ social
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Nike was formed by $1000 and the handshake of 2 men. Those 2 men were Bill Bowerman‚ the University of Oregon track coach and Phil Knight‚ a University of Oregon accounting student and a middle-distance runner under Coach Bowerman. Bill brought jogging to America‚ and then built an unrivaled track and field program at that university. Bowerman taught his athletes to seek the competitive advantage everywhere - in their bodies‚ their gear and their passion. In 1962 Knight had this you’re-crazy-it-will-never-work-
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Yolanda Garraway Strategic Management in Dynamic Environments EMBA690-1301B-04 Instructor David Lawson March 10‚ 2013 After some good discussions and ideas regarding the expansion plans of the furniture company‚ the realization comes about that the main factor to consider is the competition that will be encountered in the expansion country of choice. As a result‚ there needs to be further research done regarding the top competition for the furniture company in China. After researching furniture
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| 0.1402 | -2.04 | GRASIM INDUSTRIES LTD. | 6.2% | 58288.00 | 964.47 | 0.1898 | -1.78 | HINDALCO | 62.7 | 5178.25 | 5718.25 | 1 | 0 | Cash Cows Dogs Star Question Mark BCG matrix has 2 dimensions: market share and market growth while divided in Four categories. Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 1. Stars (=high growth‚ high market share) - use large amounts of cash and are leaders in the business so they should also generate
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
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