1. How difficult was the task facing Immelt assuming the CEO role in 2001? What imperatives where there to change? What incentives to maintain the past? 2. What do you think of the broad objectives Immelt has set for GE? Can a giant global Conglomerate hope to outperform the overall market growth? Can size and diversity be made an asset rather than a liability? 3. What is your evaluation of the growth strategy (a strategy for a giant global conglomerate with a portfolio of mature industrial
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competitive advantage for one low cost of labor. Emerging multinationals from emerging countries are now in battle to compete with the dominant groups of global capitalism from the U.S.‚ Europe or Japan. The strategy consulting firm Boston Consulting Group (BCG) has released Tuesday‚ Dec. 4‚ the list of 100 "new global challengers’ business often overlooked with the potential to dominate the next century. China‚ India and Brazil provide the bulk of the quota: 41 Chinese companies‚ 20 Indian and 13 Brazilian
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bsBTECH Higher National Diploma in Business Unit Number and Title | 7. Business Strategy | Start Date | 14/10/2012 | Assignment Due Date | 18/10/2012 | Assessor Name | Ms. Lynette Hatley | Assignment No | 2 | Assignment Title | Formulate a New Strategy | Assignment Brief | This assignment gives the learners’ the opportunity to produce an organizational audit for a given organisation and to carry out an environmental audit for a given organization | Assignment Task / Description:
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7 Strategic Position Business Corporate Strategic Choices Innovation International Strategy in Action Acquisitions & Alliances CORPORATE STRATEGY AND DIVERSIFICATION Learning objectives After reading this chapter‚ you should be able to: Key terms ● Identify alternative strategy options‚ including market penetration‚ product development‚ market development and diversification. ● Distinguish between different diversification strategies (related
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(Kotler‚ Philip & Keller‚ 2012). Moreover‚ it constitutes a critical business function for attracting customers and building a strong relationship with them. In this report‚ I will discuss briefly the three main marketing tools which are SWOT analysis‚ BCG Matrix‚ and Ansoff Matrix. These tools are used by organizations to improve their performance and help them make important decisions regarding their product and market growth strategy. After that‚ an organization links its marketing strategy to its
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during 2009 Activity 1 JOLLIBEE FOODS CORP. Jollibee depends on high customer traffic and tight operations management. It offers great service to the high volumes of people who patronize its outlets by functioning as a well-oiled machine with close tabs on daily operations. The Unique Selling Propositions of the Jollibee brand are: 1) Fast‚ Good‚ Clean‚ Cheap food 2) Caters to local needs (Spicy patty) 3) Consistency‚ reliability over all its outlets. In the nine-month period January to
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CASE 1: FLASH AIRLINE FLIGHT 604 CASE 1. The French plaintiffs sued the Egyptian carrier Flash Airlines in France. Have a look at the Warsaw Convention of 1929 (research the text on the internet). Identify the liability rules for damage sustained in the event of the death and‚ separately‚ the clause that would justify French jurisdiction over the case. 2. Some French plaintiffs also tried to sue the US manufacturer and its US contractors. Is the Warsaw Convention applicable in this respect? How
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BCG Matrix‚ SWOT Analysis and Porter Model BCG Matrix Introduction: The Boston Consulting Group (BCG) Matrix is an uncomplicated tool to evaluate a company’s position in terms of its product range. It facilitates a company think about its products and services and makes decisions about which it should keep‚ which it should let go and which it should invest in further. Also called the BCG Matrix‚ it provides a useful way of screening the opportunities open to the company and helps to think about
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A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS‚ MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I‚ Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of
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The BCG model classifies products under four areas. These are stars‚ cash cows‚ question marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues
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