What are the 7 P’s and 7 C’s of marketing mix? Seller’s point of view | Buyers’ point of view | Product | Customer Choice | Place | Convenience | Price | Cost (to the customer) | Promotion | Communication | People | Consideration | Process | Consistency | Physical Evidence | Circumstances | ANSOFF’S MATRIX A common tool used within marketing was developed by Igor Ansoff in 1957. He suggested that a business has the potential to grow by using one of four strategies. These strategies
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What Did We Learn From Pharmasim? In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research‚ assumptions‚ planning‚ and volatility at times. Overall we took away two major points: 1) that it is important to consider the product
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17-18 Bowman’s Strategy Clock 19-22 Reference List 23-24 BCG (Boston Consulting Group) 25-28 Reference List 29-30 Value-Added Chain
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Table Of Content Background ……………………….. 6 Introduction ……………………….. 7 Brief History ……………………….. 8 Mission Statement ……………………….. 9 Members ……………………….. 10 Significant Brand ……………………….. 11 SWOT Analysis ……………………….. 12 BCG Matrix ……………………….. 16 Core Distinctive Competency …………… 19 Market Expansion Grid ………………... 20 Porter’s Five Force …………………….. 21 Current Market Situation ………………. 25 Goals and Objectives ………………….. 26 Marketing Strategy …………………….. 27
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PROJECT ON PRESENTATED BY:- GROUP 10 RUCHITA AGARWAL ISHA SINGHAL SHREYANSH JOSHI SHASHANK KUSHWAHA PALLAVI AGARWAL MEGHA MAHAJAN ACKNOWLEDGEMENT There are certain quarters without whose guidance and support this project would not see the light of the day. My sincere thanks are to due to all of them. The Project Title “LG” I have completed
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INTRODUCTION: Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF which is a cooperative organization. Amul’s range of products includes milk‚ ghee‚ milk powders‚ curd‚ ice cream‚ paneer‚ cream‚ chocolate
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kind of person was he? I believe he was very proactive and creative 3. What messages does the Boston Consulting Group’s report on Honda (from which this case study is extracted) send to top managers? The report sent Boston Consulting Group’s (BCG) to Honda Motor Co. management discusses the organizational planning‚ learning‚ and strategy necessary for success in business. Real success comes mainly from the superior and innovative products. Although the British automobile industry did come up
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Grand Strategy Matrix: Grand Strategy Matrix has become a popular tool for formatting alternative strategies besides SWOT Matrix‚ SPACE Matrix‚ BCG Matrix and IE Matrix. Grand Strategy Matrix has four quadrants. All the organization can be positioned in one of the quadrant in Grand Strategy Matrix. Evaluative dimensions: 1. Competitive position and 2. Market growth. DPS has been positioned in the quadrant 1. A firm in quadrant 1 of Grand Strategy Matrix has strategies which put the
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ZONG ( Su b Kah Do) . VISION “Making communication exciting” 45 THE UNIVERSITY OF LAHORE ZONG ( Su b Kah Do) . MISSION “To be the leading mobile operator of Pakistan by continuously innovating and offering exceptional quality services to be good corporate citizen and envoy of friendship between china and Pakistan core value. Responsibility makes perfection” 45 `` THE UNIVERSITY OF LAHORE ZONG ( Su b Kah Do) . Introduction • ABOUT ZONG Zong is the first
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current income’ (Voigt‚ 2009). Nowadays‚ women are better educated‚ which enable them to find stable job to strengthen financial abilities which is closer to males’ than previous century‚ and they control so much of consumer spending. According to BCG estimates‚ women control or substantially influence 65% of the world’s annual consumer spending – about $12 trillion (Anderson‚ 2009). Moreover‚ females obviously become dominant concept of consumption in marketplace‚ their status whether in family
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